Mr. Charlie Lamb reports
THE GUMMY PROJECT TO BE EXCLUSIVE SUPPLIER OF GUMMIES FOR 2022 "BARD ON THE BEACH SHAKESPEARE FESTIVAL" IN VANCOUVER
The Gummy Project has been selected by Bard on the Beach to be the exclusive supplier of gummy products for the 2022 festival. Both the Peachy Bees and Watermellon Sharks will be featured for sale products at the festival's consessions.
- Bard on the Beach is Western Canada's largest professional Shakespeare festival.
- The festival's 33rd season, from June 8 to Sept. 24, 2022, is expected to have more than 100,000 attendees from all over the world.
- The Gummy Project will also sponsor Bike to Bard program, which will provide a featured position for brand awareness and product sampling.
- Sponsorship to include on site activation with tastings and sampling along with signage and storytelling opportunities online
"With over 100,000 attendees annually, Bard on the Beach presents a tremendous platform for us to launch our gummies locally while we support this community jewel," said Charlie Lamb, chief executive officer of The Gummy Project. "Bard attendees make up a powerful demographic for The Gummy Project and the opportunity to sell our gummies at the festival and sample extensively is being designed to drive brand awareness and create a customer base that we feel will strongly embrace our mandate to support endangered keystone species."
The Gummy Project annual sponsorship for the Bard on the Beach Shakespeare festival includes a fee of $7,000, for which the company will be designated a series of product sampling plus brand education and awareness opportunities on site and on-line with the goal of raising brand awareness and establishing consumer loyalty to the brand, product and purpose.
"I'm so pleased to launch this new partnership with The Gummy Project in support of Bard and our beloved Bike to Bard program. We look forward to accomplishing great things together," said Christopher Gaze, founding artistic director of Bard on the Beach.
About The Gummy Project Inc.
The Gummy Project is a growing community of individuals and organizations who believe small contributions can add up to something big. The company sells low-sugar, plant-based gummy products while raising money (and awareness) to support endangered keystone species. It is the only better-for-you candy company that is built to support the planet's most precious species and ecosystems, while educating future generations on the steps they must take today, to ensure a viable tomorrow.
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