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Global Compliance Applications Corp
Symbol APP
Shares Issued 299,555,059
Close 2024-10-16 C$ 0.005
Market Cap C$ 1,497,775
Recent Sedar Documents

Global Compliance offers Citizen Green on Roku

2024-10-16 16:26 ET - News Release

An anonymous director reports

GCAC'S CITIZEN GREEN TV NOW LIVE ON ROKU, GOOGLE TV, AND APPLE TV

Global Compliance Applications Corp.'s Citizen Green TV (CGTV), the only dedicated streaming platform for veterans, is now available on Roku, Google TV and Apple TV. This expansion makes CGTV accessible to over 168 million potential viewers in the United States, further amplifying its mission to provide veterans with high-quality content, product advertising and a unique community-driven platform. CGTV's innovative ad model, which integrates Uplift coupons directly into ads, not only generates revenue for content creators but also drives app downloads and cannabis product sales.

A unique opportunity in the veteran market

The U.S. veteran population stands at 16-plus million, many of whom struggle with access to non-opioid-based alternatives, including cannabis and CBD (cannabidiol). Studies have show that approximately 78 per cent of the veterans report actively or in the past having used medical cannabis to reduce prescription and over the counter medications, spending an average of $343 (U.S.) per month out of their own pocket. With restrictions on advertising for cannabis and CBD, veterans often find it difficult to discover discounted canna/CBD products that meet their needs. CGTV addresses this challenge by providing veterans with access to exclusive offers through Uplift coupons shown on CGTV content, ensuring they can easily find and redeem discounts at participating dispensaries.

Product advertising

While many mainstream platforms are restricted by regulations, CGTV as a streaming service, allows cannabis/CBD businesses to reach veterans directly. The niche focus on veterans creates a higher-than-average CPM, as advertisers benefit from targeting a specific and engaged audience. With integrated Uplift coupons, businesses avoid paying multiple times to reach the same customers, offering exclusive discounts and promotions efficiently.

An expanding market beyond veterans

Veterans often share their experiences and product recommendations with family and friends, extending the potential market for businesses advertising on CGTV beyond the veteran audience. This word-of-mouth effect is amplified by CGTV's community-focused approach, making it a powerful tool for businesses looking to tap into a larger network of health-conscious consumers.

A win-win for content creators and veterans

CGTV's content creators benefit from a highly competitive revenue-sharing model, earning from both ad revenue and coupon commissions. This structure helps creators monetize their content reliably, unlike many platforms that often demonetize content. In return, the content creators drive significant viewership to CGTV, building not only ad revenue opportunities but also encouraging downloads of the Efixii Uplift app.

In addition to delivering high-quality programming, CGTV directs a portion of its revenue to support the Grunt Style Foundation, a non-profit dedicated to assisting veterans and their families. This collaboration allows CGTV to have a meaningful impact on veterans' lives, while businesses, content creators and the veteran community all benefit from the platform.

About Global Compliance Applications Corp.

Global Compliance is a global leader in designing and developing innovative blockchain technologies and machine learning solutions to improve real-world businesses.

We seek Safe Harbor.

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