The Globe and Mail reports in its Saturday edition that preliminary market data suggest Canadians have been willing to spend more this holiday season than in previous years, as discretionary purchasing gradually returns to prepandemic levels, a trend that observers expect to be reflected in Boxing Day sales. The Globe's Temur Durrani and Jameson Berkow writes that amid an inflationary environment, however, the divide between generations is widening. Younger consumers are expected to cut back on overall spending and favour digital alternatives in greater numbers, according to a report from accountant PwC. Investment researcher Morningstar said it expects revenue from Boxing Day retail sales to modestly grow year-over-year, while expecting overall volume, or the number of units sold, to be lower relative to 2024. Toronto retail consultant Bruce Winder told The Globe that shoppers are becoming more strategic. Tighter household budgets, elevated unemployment rates and uncertainty because of trade disputes with the United States have caused consumers to be more cost-conscious with their purchasing. Mr. Winder does not believe the Buy Canadian movement has factored significantly into decisions at the checkout counter.
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