Ms. Chelsie Hodge reports
BLENDER BITES TO BE FEATURED ON ABC'S GOOD MORNING AMERICA AND ENTERS INTO MARKETING AGREEMENT
Blender Bites Ltd.'s one-step smoothie products will be featured on America's No. 1 morning newscast, ABC's
Good Morning America. Blender Bites' one-step frappe, Vanilla Bean-Bio, and one-step smoothie, Liquid Sunshine, were named winners in Good Housekeeping's 2024 best snack awards in the fabulous frozen finds category (see company press release on
April 2, 2024), leading to the products' inclusion in a coming segment of
Good Morning America,
this Friday, Sept. 27, airing at 8 a.m. EST.
Good Housekeeping's recognition of Blender Bites as one of the leading frozen snack brands has caught the attention of
Good Morning America, which will feature a few of the product winners from the Good Housekeeping awards.
Good Morning America
has been the top-rated morning newscast in the United States for 12 consecutive years, reaching an audience of millions daily.
The show covers a wide range of topics, including news, interviews, weather updates and special interest stories, along with lifestyle features such as pop news and the GMA heat index. Produced by ABC News and broadcast from Times Square Studios in New York, Good Morning America
is renowned for its national reach and influence on pop culture.
"We are thrilled that Blender Bites has earned a spot on Good Morning America, a show that connects with such a vast and engaged audience. This is a tremendous honour and an incredible opportunity to not only raise awareness for our brand [but] to millions of U.S. viewers," said Chelsie Hodge, chief executive officer of Blender Bites.
Additionally, the company is pleased to announce that it has entered into an agreement with MIC Market Information & Content Publishing GmbH for the provision of on-line marketing services intended to increase investor awareness and interest in the company. The on-line marketing campaign will encompass campaign creation and management, and production of marketing materials, as well as research and analytics, and will occur on Google Ads.
The services are expected to commence immediately and will continue until March 20, 2025, or until the marketing budget is exhausted. The company has agreed to a marketing budget of 90,000 euros (approximately $136,512) payable in cash to MIC in consideration for the services. The company has not provided any securities to MIC or its principals as compensation for the services. As at the date hereof, MIC has an arm's-length relationship with the company, and, to the knowledge of the company, MIC does not own any securities of the company.
About Blender Bites Ltd.
Blender Bites is a multiaward-winning Canadian company involved in the development and marketing of a line of premium frozen beverage products with a focus on functionality. Blender Bites was founded in 2017 and quickly became a leader in the easy smoothie category in North America. With a focus on better-for-you ingredients and convenience, the company is proud to be preportioned without the use of any inner plastic packaging. Blender Bites products
are certified organic, non-genetically modified, gluten free, dairy free and soy free, and contain functional ingredients such as whole food vitamins, collagen and probiotics.
Blender Bites one-step smoothies and one-step frappes are distributed across Canada and the United States, and are currently sold in over 5,000 stores, including Walmart, Albertsons, HEB, Whole Foods and Publix.
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