Ms. Chelsie Hodge reports

BLENDER BITES SIGNS WITH LEADING SALES AGENCY, ACOSTA TO BOOST SALES AND MARKET PRESENCE IN THE USA

Blender Bites Ltd. is working with sales, marketing and commercial solution provider Acosta Inc. to facilitate the listing of the company's one-step smoothies and frappes in retail distribution across the United Stated.

Acosta, powered by Ignite Sales Services, generates demand and sales growth for emerging brands across diverse categories, and is considered one of the most trusted sales agencies in North America. This collaboration offers a significant opportunity for Blender Bites' expansion in the U.S. due to the sales broker's vast expertise and extensive network in the sales, marketing and consumer packaged goods industries. Renowned as a premier growth engine for brands, the sales broker boasts an impressive client roster, and excels in providing data-driven strategies and analytics to optimize marketing campaigns, along with broad access to diverse sales channels across the retail and foodservice sectors.

The company and Acosta will collaborate to create strategically aligned business plans aimed at increasing brand and product awareness across the United States. By implementing effective marketing campaigns, Blender Bites seeks to differentiate itself from competitors and highlight its one-step product line. Management anticipates that the sales broker's involvement will significantly contribute to long-term retail growth in the U.S. by helping the company capture a share of the growing U.S. smoothie market, which is projected to grow at a compound annual growth rate of 9.40 per cent from 2024 to 2033 to reach $9.86-billion.

"Working with such a reputable and influential broker that has been in the business for more than 50 years marks a pivotal moment for Blender Bites. We believe that their unparalleled expertise and extensive network will enhance our market penetration and elevate our brand presence. This collaboration aligns with our mission to make nutritious, convenient food options more accessible to consumers across the United States," said Chelsie Hodge, founder and chief executive officer of Blender Bites.

About Blender Bites Ltd.

Blender Bites is a multiaward-winning Canadian company involved in the development and marketing of a line of premium frozen beverage products with a focus on functionality. Blender Bites was founded in 2017 and quickly became a leader in the easy smoothie category in North America. With a focus on better-for-you ingredients and convenience, the company is proud to be preportioned without the use of any inner plastic packaging. Blender Bites products are certified organic, non-genetically modified, gluten free, dairy free and soy free, and contain functional ingredients such as whole food vitamins, collagen and probiotics. Blender Bites one-step smoothies and one-step frappes are distributed across Canada and the United States, and are currently sold in over 7,000 stores, including Walmart, Albertsons, HEB, Whole Foods and Publix.

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