Mr. Jonathan Or reports
BEYOND OIL ENTERS THE ROMANIAN MARKET WITH INITIAL ORDER FROM NEW DISTRIBUTOR
Beyond Oil Ltd. has entered the Romanian market through a new distribution arrangement with Grup General ID, a leading provider of professional kitchen and hygiene solutions to Romania's HoReCa (hotel, restaurant and catering) sector, which has placed an initial order for one container of Beyond Oil's product valued at approximately $75,600 (U.S.).
The distributor will market and distribute Beyond Oil's product to food-service customers across Romania's HoReCa market, which is
estimated
at roughly 7.3 billion euros in 2024 (Hospitality Culture Institute). The initial order marks Beyond Oil's entry into the Romanian market and extends the company's growing European distribution footprint.
"Romania represents an attractive new market for Beyond Oil, and we are pleased to begin our entry with Grup General ID, a partner that shares our focus on food quality, health and sustainability," said Jonathan Or, chief executive officer and co-founder of Beyond Oil. "This initial order is the first step in what we believe can become a meaningful presence in the Romanian food-service market, and it reflects the continued momentum of our European distribution strategy as we expand our reach across the region."
"Romania's food-service operators are under growing pressure to control frying-oil costs without compromising food quality, and Beyond Oil answers that need directly," said Ionut Roatis, chief executive officer of Grup General ID. "We have dedicated nearly two decades to equipping and servicing Romania's professional kitchens, and we see every day how much oil quality and cost matter to our customers. Beyond Oil's technology is a genuine step change, and we are excited to bring it to the market through a phased rollout that begins with live demonstrations and pilots with our leading customers before expanding across the country."
About Beyond Oil Ltd.
We all love fried food. Let us make it better. Not by changing what people love. By improving the system behind it. Beyond Oil is a food-tech innovation company on a mission to help food-service operators improve fried food across every dimension that matters: quality, health, consistency, safety, sustainability and profitability. The company achieves these outcomes by improving the system behind every kitchen, the frying performance and oil management that determine what lands on the plate. The company's patented technology, cleared by the Food and Drug Administration and Health Canada, integrates into existing kitchen workflows to improve frying performance and oil management, helping operators deliver more consistent food, strengthen operational control and reduce oil waste. Beyond Oil's solution serves restaurant chains, supermarkets, hotels, catering, institutions and industrial frying operations worldwide, turning frying into a measurable, repeatable and scalable brand standard. The result is a better frying standard, helping every fryer, every shift and every plate live up to the food people love.
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