Mr. Matevz Mazij reports

BRAGG GAMING GROUP LEAPS INTO 'AI-FIRST' FUTURE WITH GOLDEN WHALE PARTNERSHIP

Bragg Gaming Group Inc. has struck a strategic partnership with Golden Whale Productions, a recognized leader in iGaming data science.

This collaboration directly supports the company's current strategic objectives of utilizing artificial intelligence to drive cost-efficiencies and improve operational excellence and marks a major milestone in Bragg's road map to becoming a fully AI-first company by 2027.

As part of the agreement, Bragg will leverage Golden Whale's advanced machine learning and proprietary AI models, called Foundation, to enhance the predictive intelligence capabilities of the Bragg Player Account Management (PAM) platform.

As a direct benefit of this partnership and a crucial value differentiator in the market, all Bragg's current and future platform customers will have the ability to see the benefits of AI-powered predictive intelligence first hand through a proof of concept -- proof-of-value-type engagement.

This will provide the clearest illustration to partners that the system is robust and can meet any demands made -- representing a crucial operational advantage which can be leveraged by the company in its 30-plus regulated markets.

Building the Bragg AI brain

"This partnership serves as a foundational step in the development of what we call the Bragg AI brain, a data-driven artificial intelligence engine designed to power smarter decisions and intelligent products across the Bragg's ecosystem," commented Luka Pataky, Bragg's executive vice-president of AI and innovation.

By integrating Golden Whale's specialized modelling, Bragg aims to enrich its predictive intelligence layer, enabling the automation of complex work flows, optimization of player incentives and the delivery of hyperpersonalized player experiences.

"Partnering with Golden Whale is a major step forward in our strategy to maximize the value of our player base," said Matevz Mazij, chief executive officer at Bragg. "As we move to reinforce Bragg's roots and provide long-term business stability, this partnership allows us to further leverage technology efficiencies through the greater proliferation of artificial intelligence. By fuelling the exploitation of AI-led technologies, we are creating opportunities to reduce costs and foster greater improvements to our operational leverage, ensuring excellence across the business."

Data-driven operational excellence

The initiative is designed to validate and deploy the most accurate predictive models in the market. Rigorous testing and data modelling approaches aim to achieve precise forecasting in key metrics, including predicting revenue potential at 30-day, 90-day and one-year intervals. Furthermore, the system will identify player departure probability windows at three-day, seven-day, 14-day and 30-day markers, allowing for pro-active retention strategies. These insights will be integrated into Bragg's operational platform, empowering marketing and operational teams with real-time, actionable data.

"This will allow for the deployment of automated, personalized and most relevant retention and reactivation campaigns and recommendations, directly addressing the company's objective to increase proprietary content revenue and expand revenue contribution through optimized partnerships," added Mr. Mazij.

Golden Whale Productions utilizes AI and machine learning to drive significant growth uplifts based on proven, real-life results. Specifically, their approach has demonstrated a 140-per-cent accumulated growth acceleration, representing compound growth achieved within a 12-month period. On a campaign level, the platform delivers a 6-per-cent- to 20-per-cent uplift while simultaneously achieving a 20-per-cent reduction in bonus costs. These improvements allow for an immediate return on investment without the need for new tools or workflows.

Eberhard Durrschmid, CEO of Golden Whale Productions, commented: "We are thrilled to work with Bragg on this ambitious project to set a new industry standard. Our AI-driven tools are designed to solve the most complex challenges in iGaming, and maximizing player retention is paramount for platform sustainability. Our joint commitment to enhance player value ensures we will deploy the most powerful, accurate and cost-effective predictive models available, setting a new standard in how operators can understand and engage with their players."

About Bragg Gaming Group Inc.

Bragg Gaming Group is an iGaming content and platform technology solutions provider serving on-line and land-based gaming operators with its proprietary and exclusive content, and cutting-edge player account management technology. Bragg Studios offer high-performing and passionately crafted casino game titles using the latest in data-driven insights from in-house brands including Wild Streak Gaming, Atomic Slot Lab and Indigo Magic.

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