Mr. Ellis Jacob reports

CINEPLEX'S AUGUST 2024 BOX OFFICE RESULTS OUTPERFORMED THE NORTH AMERICAN INDUSTRY AND SURPASSED 2019 LEVELS

Cineplex Inc. had box office revenues of $67.2-million for August, 2024, representing 119 per cent of the same month in 2019, and 99 per cent of 2023 despite tough comparison period in August, 2023, with the continued strength of Barbenheimer. In addition, Cineplex outperformed the North American box office relative to 2019 for the month of August by 7.3 per cent. Combined box office and theatre food revenues achieved 125 per cent of 2019 levels and 100 per cent of 2023.

Sparked by a diverse film slate of highly anticipated blockbusters, moviegoers went to their local Cineplex last month to experience them on the big screen. Deadpool & Wolverine became the highest-grossing R-rated film ever and has generated $1.3-billion in box office revenue globally, so far. Exceeding industry expectations, It Ends with Us became the largest female-driven title of 2024 and the highest-grossing romantic drama since 2018, crossing $309-million globally. Alien: Romulus was the second highest-grossing film globally within its nine-title franchise, and 76.2 per cent of box office revenue generated from Cineplex guests opted to watch it in premium experience formats like VIP, Ultra AVX and IMAX.

With a continued focus on alternative content, Coraline returned to the big screen for its 15th anniversary becoming the highest-attended Cineplex Events program so far in 2024, generating over half a million dollars in box office revenue. Cineplex's leading approach to international programming continues to outperform, with 9.4 per cent of the August 2024 box office coming from international titles, compared with its North American peers at 2.45 per cent. The top three international films for the month were Daaru Na Peenda, Bibi Rajni and Khel Khel Mein, with Cineplex capturing a substantial North American share ranging from 48 per cent to 87 per cent for these films.

"This summer marked an important turning point, with June and July box office revenue reaching over 90 per cent of 2019 levels and August surpassing 2019 levels," said Ellis Jacob, president and chief executive officer, Cineplex. "The continuation of compelling content means we're more confident than ever about the long-term prospects for the exhibition business. The momentum will continue in September with Beetlejuice Beetlejuice, Speak No Evil, Transformers One and The Wild Robot."

About Cineplex Inc.

Cineplex is a top-tier Canadian brand that operates in the film entertainment and content, amusement and leisure, and media sectors. Cineplex offers a unique escape from the everyday to millions of guests through its circuit of 169 movie theatres and location-based entertainment venues. In addition to being Canada's largest and most innovative film exhibitor, the company operates Canada's favourite destination for eats and entertainment (The Rec Room), complexes specially designed for teens and families (Playdium), and an entertainment concept that brings movies, amusement gaming, dining and live performances together under one roof (Cineplex Junxion). It also operates successful businesses in digital commerce (CineplexStore.com), alternative programming (Cineplex Events), motion picture distribution (Cineplex Pictures), cinema media (Cineplex Media) and digital place-based media (Cineplex Digital Media). Providing even more value for its guests, Cineplex is a partner in Scene+, Canada's largest entertainment and lifestyle loyalty program.

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