Mr. Ellis Jacob reports

CINEPLEX REPORTS SEPTEMBER 2024 BOX OFFICE RESULTS

Cineplex Inc. had box office revenues of $35.2-million for September, 2024, exceeding September, 2023, levels by 3 per cent. Cineplex outperformed the North American box office relative to 2019 by nearly 4 per cent despite a tough comparison as September, 2019, was the second-highest September ever with the record-breaking title, IT Chapter Two.

Top films for the month included the long-awaited Beetlejuice Beetlejuice, which delivered an impressive domestic opening weekend of $111-million. Deadpool & Wolverine continued to perform strongly, generating a staggering $1.3-billion at the global box office to date. Guests continued to elevate their moviegoing experience, with 70.1 per cent of Transformers One box office revenues coming from premium formats such as 3-D, Imax, ScreenX, D-Box, VIP and UltraAVX.

Cineplex saw increased momentum in international programming, with it accounting for a tremendous 14.9 per cent of September's box office revenues, compared with North American peers at 4.8 per cent. The three highest-grossing international films for September included Ardaas Sarbat De Bhalle Di, Bibi Rajni and Stree 2, all of which were in Cineplex's top 10 films for the month.

Third quarter 2024 box office revenues of $174.9-million represented 98 per cent of 2019 levels in the same period and 93 per cent of 2023, despite the tough benchmark of the Barbenheimer cultural phenomenon in 2023. Box office performance this past quarter was driven by the success of Disney's two major titles, Deadpool & Wolverine and Inside Out 2, along with Universal's hit Despicable Me 4, which collectively accounted for approximately half of Cineplex's box office.

"Our third quarter saw a steady stream of diverse film content which drove audiences into our theatres and again signified the strength of sustained moviegoing," said Ellis Jacob, president and chief executive officer of Cineplex. "With highly anticipated titles like Gladiator II, Wicked, Moana 2, The Lord of the Rings: The War of the Rohirrim, Mufasa: The Lion King and Sonic the Hedgehog 3, we foresee a strong fourth quarter for the business. This represents an exciting moment for our company and highlights shareholders have much to look forward to."

About Cineplex Inc.

Cineplex is a top-tier Canadian brand that operates in the film entertainment and content, amusement and leisure, and media sectors. Cineplex offers a unique escape from the everyday to millions of guests through its circuit of 169 movie theatres and location-based entertainment venues. In addition to being Canada's largest and most innovative film exhibitor, the company operates Canada's favourite destination for eats and entertainment (The Rec Room), complexes specially designed for teens and families (Playdium), and an entertainment concept that brings movies, amusement gaming, dining and live performances together under one roof (Cineplex Junxion). It also operates successful businesses in digital commerce (CineplexStore.com), alternative programming (Cineplex Events), motion picture distribution (Cineplex Pictures), cinema media (Cineplex Media) and digital place-based media (Cineplex Digital Media). Providing even more value for its guests, Cineplex is a partner in Scene+, Canada's largest entertainment and lifestyle loyalty program.

Proudly recognized as having one of the country's most admired corporate cultures, Cineplex employs over 10,000 people in its offices and venues across Canada.

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