Mr. Ellis Jacob reports

TORONTO'S ONE-STOP DESTINATION FOR FAMILY GAMING AND ENTERTAINMENT NOW OPEN!

Cineplex Inc. opened its newest Playdium location today at Toronto's CF Fairview Mall. Located adjacent to Cineplex Cinemas Fairview Mall, Playdium Fairview is the ultimate entertainment destination for families and kids of all ages -- all under one roof. Playdium Fairview offers state-of-the-art gaming, spacious party rooms and a variety of fun food options for the whole family.

"Adding a new Playdium next to our theatre creates the perfect place for families and friends to enjoy movies, gaming and great food -- all in one amazing space," said Ellis Jacob, president and chief executive officer, Cineplex. "As the country's top entertainment destination for Canadians of all ages, we're excited to bring Playdium to Toronto, where our guests can connect and create memories for both everyday fun and special occasions."

"Creating vibrant destinations and memorable experiences is at the heart of our business, and as a company with the same shared values, Cineplex is an ideal partner," commented Rory MacLeod, executive vice-president, operations, Cadillac Fairview. "Entertainment adds an extra dimension to our overall shopping experience and we're thrilled to support Cineplex with the opening of Playdium at CF Fairview Mall."

Play, party, eat and watch in over 22,000 square feet of entertainment, featuring something for everyone:

• Compete with family and friends on more than 60 amusement games. From classics to racing games, virtual reality, claw machines and even Duck Pin bowling, there's something for every skill level and age.
• Earn points and track credits on your game band. Then visit the Swag Shop to redeem points toward a variety of prizes including board games, plush toys and more.
• Grab a snack while you play or sit down to enjoy a delicious range of food and beverage options at bites including poutine, pizza, nachos and a selection of sweet treats.
• Private rooms are available for birthday parties, team building, corporate events or special gatherings.
• The theatre features nine auditoriums, six with enhanced experiences including UltraAVX, RealD 3D and D-BOX seating.
• The new opening has created nearly 100 local jobs.

About Cineplex Inc.

Cineplex is a top-tier Canadian brand that operates in the film entertainment and content, amusement and leisure, and media sectors. Cineplex offers a unique escape from the everyday to millions of guests through its circuit of 168 movie theatres and location-based entertainment venues. In addition to being Canada's largest and most innovative film exhibitor, the company operates Canada's favourite destination for eats and entertainment (The Rec Room), complexes specially designed for teens and families (Playdium), and an entertainment concept that brings movies, amusement gaming, dining and live performances together under one roof (Cineplex Junxion). It also operates successful businesses in cinema media (Cineplex Media), digital commerce, alternative programming (Cineplex Events), motion picture distribution (Cineplex Pictures) and digital place-based media (Cineplex Digital Media). Providing even more value for its guests, Cineplex is a partner in Scene+, Canada's largest entertainment and lifestyle loyalty program.