Ms. Sara Moore reports

CINEPLEX CELEBRATES NATIONAL POPCORN DAY WITH FREE POPCORN ALL WEEKEND LONG FOR SCENE+ MEMBERS

Sometimes one day of recognition just is not enough! This year, National Popcorn Day is taking over Cineplex theatres for the entire weekend. From coast-to-coast, Cineplex popped a staggering 29 million kernels in 2024 and is celebrating bigger and better than ever this year by giving away a free small bag of its famous popcorn to Scene+ movie lovers for three days straight.

"Every year, we look forward to finding new ways to elevate our annual National Popcorn Day tradition," said Sara Moore, executive vice-president and chief marketing officer, Cineplex. "Popcorn and going to the movies have always been the perfect match. We know how much Canadians love our iconically delicious popcorn so extending National Popcorn Day over the weekend was a great way to celebrate going to the movies."

From Jan. 17 to Jan. 19, Scene+ members who purchase a ticket to enjoy a movie in-theatre can, on that same day, visit concessions, scan their membership card and receive a free small bag of Cineplex's beloved popcorn. For guests who cannot make it to the theatre, Cineplex is offering a bonus bag of popcorn for all DoorDash, Skip and Uber Eats food orders this weekend, delivered right to their door. To claim a free popcorn, open the DoorDash, Skip or Uber Eats app, search "Cineplex" and order your Cineplex snacking essentials. A small bag of popcorn will automatically be added to your order.

Butter held the title for the most popular add-on choice of Cineplex guests in 2024. Last year, more than 6.1 million popcorns were topped with real butter and movie lovers indulged in a wide range of seasoning flavours with the top picks being dill pickle, white cheddar and ketchup. However you celebrate and indulge this weekend, Cineplex invites Canadians to share their popcorn appreciation and creative popcorn concoctions on social media.

About Cineplex Inc.

Cineplex is a top-tier Canadian brand that operates in the film entertainment and content, amusement and leisure, and media sectors. Cineplex offers a unique escape from the everyday to millions of guests through its circuit of 168 movie theatres and location-based entertainment venues. In addition to being Canada's largest and most innovative film exhibitor, the company operates Canada's favourite destination for eats and entertainment (The Rec Room), complexes specially designed for teens and families (Playdium), and an entertainment concept that brings movies, amusement gaming, dining and live performances together under one roof (Cineplex Junxion). It also operates successful businesses in cinema media (Cineplex Media), digital commerce, alternative programming (Cineplex Events), motion picture distribution (Cineplex Pictures) and digital place-based media (Cineplex Digital Media). Providing even more value for its guests, Cineplex is a partner in Scene+, Canada's largest entertainment and lifestyle loyalty program.