Mr. Fab Stanghieri reports

NORTH CAROLINA EDUCATION LOTTERY PARTNERS WITH CINEPLEX DIGITAL MEDIA FOR NEW DIGITAL SIGNAGE PROGRAM AT 1500+ RETAIL LOCATIONS

Cineplex Inc.'s Cineplex Digital Media (CDM) has signed a 10-year agreement with the North Carolina Education Lottery to provide a digital signage network solution at retailers across North Carolina.

Following a comprehensive process, CDM was chosen given its unique strategic and ecosystem-based approach to digital signage solutions, extensive retail experience and ability to provide industry leading design, content strategy and data expertise. CDM's solution includes digital menu boards inside more than 1,500 select lottery retail partner locations and claim centres across North Carolina, with an opportunity to expand locations throughout its long-term partnership.

With flexible marketing and messaging options, this new program will enhance the player experience and the North Carolina Education Lottery's commitment to supporting retail partner success. CDM's unique approach and end-to-end solution will ensure the lottery can tailor messages to playing audiences while measuring and optimizing its impact and return for education in North Carolina.

"We constantly look for innovative ways to connect with our players," said Terri Rose, chief brand officer, North Carolina Education Lottery. "The agreement with Cineplex Digital Media provides us with a digital platform to reach that audience with messaging tailored specifically to them. That is a major investment in our retail partners that should help us raise more money for the good cause we serve".

"We are honoured to be chosen as the North Carolina Education Lottery's exclusive digital signage partner and look forward to working with them to provide solutions to support its education fundraising and elevate player experience," said Fab Stanghieri, executive vice-president and managing director, CDM. "With our experience in the lottery market and our strategic partnership network, we are excited to work together to deploy a specialized and data optimized retail digital solution to keep retailer and player experience top-of-mind."

As a one-stop digital signage solution provider, Cineplex Digital Media offers end-to-end services that drive results.

About Cineplex Inc.

Cineplex is a top-tier Canadian brand that operates in the film entertainment and content, amusement and leisure, and media sectors. Cineplex offers a unique escape from the everyday to millions of guests through its circuit of 172 movie theatres and location-based entertainment venues.

About North Carolina Education Lottery

The North Carolina Education Lottery raises more than $1-billion a year for public education programs in the state. In fiscal year 2024, the lottery recorded more than $5.3-billion in sales. Tickets are sold at more than 7,100 retail locations in North Carolina.