Mr. Jeff Jacobson reports
SPINACH IS THE NUMBER ONE VAPE BRAND IN CANADA
Cronos Group Inc.'s Spinach vape portfolio has become the top-selling vape brand in Canada, capturing 10.4-per-cent market share of the total vapes category in April, 2026, a position that Cronos has held since January, 2026.
Since entering the vape category, the Spinach brand has built a best-in-class offering rooted in quality, flavour and technology. Spinach vapes are crafted using high-purity extracts, feature vibrant and distinctive terpene profiles, and utilize advanced hardware designed to deliver smooth, reliable performance for adult consumers.
"Spinach vapes were created to bring high-quality, flavourful and consistent experiences to adult consumers. Reaching the No. 1 position in Canada marks an incredible milestone," said Jeff Jacobson, chief growth officer, Cronos. "We're grateful to our consumers for their loyalty and passion for the brand. This achievement motivates us to keep raising the bar with innovative formulations, differentiated flavour profiles and leading-edge hardware across our vape lineup."
"Our strategy is centred on developing disruptive, borderless products that can scale as regulations evolve globally," said Mike Gorenstein, chairman, president and chief executive officer, Cronos. "Reaching No. 1 market share in the Canadian vape category validates our product innovation engine and strengthens our confidence as we continue expanding our platform of cannabinoid products around the world."
This summer, the Spinach brand will launch several new SKUs across its vape portfolio, including three new flavours for the Spinach Pufferz all-in-one one-gram vape and its first ever limited-time-offer vape, all infused with liquid diamonds for bigger and smoother hits.
The newest flavours are as follows:
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Spinach Pufferz strawberry burst (sativa);
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Spinach Pufferz peach iced tea (sativa);
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Spinach Pufferz grape gas (hybrid);
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Spinach orange vanilla twist one-gram vape (Sativa), the brand's first LTO vape for the summer season, available in a 510-threaded cartridge.
The new Spinach Pufferz flavours and the LTO Spinach orange vanilla twist one-gram vape will be available in Alberta and Ontario in late June, with national availability later this summer.
About Cronos Group Inc.
Cronos is an innovative global cannabis company focused on scaling leading consumer goods products through research and development and innovation. With a passion to responsibly elevate the consumer experience, Cronos is building an iconic brand portfolio. Cronos's diverse international brand portfolio includes Spinach, Peace Naturals, Lit and Lord Jones.
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