Mr. John Celenza reports

CIZZLE BRANDS CORPORATION LAUNCHES SNAKSTARS SPORT BITES: A NUT-FREE, HIGH-PROTEIN, HIGH-FIBRE SNACK DESIGNED FOR ACTIVE KIDS

Cizzle Brands Corp. has launched SnakStars Sport Bites, a new high-protein, high-fibre snack created to address a clear gap in the kids' snacking aisle.

SnakStars Sport Bites are designed for active families seeking better options beyond traditional granola bars. Each bag contains 16 grams of protein and 10 grams of fibre (two servings per bag), is nut-free and made with real ingredients -- delivering meaningful nutrition in a format kids actually want to eat.

Available in two flavours -- Apple Cinnamon and Frosted Vanilla -- SnakStars Sport Bites combine performance-driven nutrition with kid-friendly taste and convenience.

"Parents are frustrated with what passes for 'healthy' in the kids' snack aisle," said John Celenza, chairman and chief executive officer of Cizzle Brands. "SnakStars Sport Bites are built differently. They deliver real protein, real fibre and real ingredients -- without nuts -- so families don't have to compromise between nutrition and taste."

Built for active lifestyles

SnakStars Sport Bite are positioned for families on the move -- whether it is early morning practices, tournaments, school lunches or road trips. Unlike traditional granola bars that skew high in sugar and low in protein, SnakStars Sport Bites delivers meaningful macronutrients that support growing, active kids.

Each bag (two servings) features:

• 16 grams protein per bag;
• 10 g fibre per bag;
• Nut-free formulation;
• Made with real ingredients.

SnakStars is on a mission to make healthy snacking fun, easy and delicious for kids and families.

Retail rollout across Canada

SnakStars Sport Bites will begin hitting shelves in the third week of February at Sport Chek nationwide and select Source for Sports locations. Well.ca, Healthy Planet, CanCo Gas, FGL Quebec, Canadian Tire and Pro Hockey Life will also be carrying SnakStars Sports Bites in the coming months.

The launch strategy focuses on high-traffic sporting goods channels -- meeting families where performance and nutrition intersect.

Expanding Cizzle's sports nutrition food portfolio

The introduction of SnakStars Sport Bites represents the company's next step in building a broader sports-focused food portfolio, following the successful launch of HappiEats Sport Pasta, which is now available in stores across North America, and reflects Cizzle Brands' continued focus on developing practical, better-for-you products that fit real family routines.

SnakStars Sport Bites will be sold in 12-bag caddies and distributed nationally.

About Cizzle Brands Corp.

Cizzle Brands is a vertically integrated sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several sports, Cizzle Brands has launched three game-changing brands: (i) Cwench Hydration, a better-for-you sports drink that is now carried in over 5,900 locations in Canada, the United States and Europe; (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF certified for sport qualification; and (iii) HappiEats, upgrading everyday eats with high performance foods such as Sport Pasta and SnakStars Sport Bites. It also owns and operates The Cwench Hydration factory, a manufacturing facility that produces Cwench Hydration and other leading beverage brands in Tetra Pak packaging. All Cizzle Brands products are designed to help people of all ages achieve their best in competitive sports and in living a healthy, vibrant, active lifestyle.

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