Mr. John Celenza reports

CIZZLE BRANDS CORPORATION ANNOUNCES THE LAUNCH OF CWENCH HYDRATION AT SAVE-ON-FOODS ACROSS WESTERN CANADA

Cizzle Brands Corp.'s Cwench Hydration is now available at more than 170 Save-On-Foods locations across Western Canada.

At launch, Save-On-Foods will be carrying an assortment of three of Cwench Hydration's most popular ready-to-drink (RTD) flavours -- Blue Raspberry, Rainbow Swirl and Tropical Flow -- stocked in the beverage and isotonic set alongside the category's leading sports drinks.

Save-On-Foods is one of Western Canada's largest and most established grocery retailers, with a deeply loyal customer base across British Columbia, Alberta, Saskatchewan, Manitoba and Yukon. The new placement adds significant scale to Cwench Hydration's Canadian grocery footprint, complementing existing distribution at Walmart Canada and other leading retailers and bringing Cwench Hydration into the routine grocery shop for millions of additional Canadian households.

"Save-On-Foods is a category-defining grocery retailer in Western Canada, and getting Cwench Hydration onto their shelves at this scale is a significant milestone for the brand," said John Celenza, founder, chairman and chief executive officer of Cizzle Brands. "Western Canada is a critical market for us, and Save-On-Foods customers know what they want from a better-for-you sports drink. Combined with our recent launches at Walmart Canada and Target in the United States, we are continuing to build out the kind of national and cross-border distribution platform that gives Cwench Hydration genuine scale at retail."

Cwench Hydration is a better-for-you sports drink developed in collaboration with leading athletes and trainers, formulated to deliver functional hydration without the sugar, artificial colours and other additives that consumers are increasingly looking to avoid. Following the Save-On-Foods launch, Cwench Hydration is now carried in over 6,500 locations in Canada, the United States and Europe.

Closing and conversion of $1-million unsecured convertible note

Further to the company's news release dated May 6, 2026, the company has issued to a single accredited investor an unsecured convertible promissory note in the principal amount of $1-million. The unsecured note was issued in consideration for and replaced and cancelled a previously issued $1-million promissory note held by the same investor.

The unsecured note had a maturity of 18 months from issuance and bore interest at 9.5 per cent per annum, with accrued and unpaid interest payable monthly in arrears. The unsecured note was convertible, at the option of the holder, into common shares of the company at a conversion price of 35 cents per common share, subject to customary adjustments. The unsecured note ranked pari passu with the company's other unsecured indebtedness and did not benefit from a security package or subsidiary guarantees that were granted to Ascent as part of the convertible note issuance announced on May 6, 2026.

As additional consideration for the holder's agreement to roll the principal amount of the previously issued promissory note into the unsecured note, concurrently with the issuance of the unsecured note, the company issued to the holder: (i) 476,190 common shares; (ii) a common share purchase warrant entitling the holder to purchase up to 1,428,571 common shares at an exercise price of 35 cents per common share.

Immediately upon issuance of the unsecured note, the holder elected to convert the entire $1-million principal amount of the unsecured note into 2,857,143 common shares at the 35-cent conversion price, and the unsecured note has been cancelled. The warrant remains outstanding in accordance with its terms. The closing shares, the common shares issued on conversion of the unsecured note, and any common shares issuable on exercise of the warrant are subject to a statutory hold period of four months and one day from the date of issuance of the unsecured note, in accordance with applicable Canadian securities laws. The issuance of the unsecured note and the related securities has been accepted by Cboe Canada.

"The fact that our investor in this note immediately converted is a powerful endorsement of where this company is headed," added Mr. Celenza. "He could have held a paying piece of debt with downside protection -- instead, he chose to take common shares and own the upside alongside our other shareholders. That kind of conviction from a sophisticated investor who knows our business well says more than any financing announcement could, and it reinforces the confidence we have in the operating plan we are executing against."

Shares-for-debt settlement

The company has also issued an aggregate of 1,552,595 common shares at a deemed price of 32 cents per common share to settle approximately $497,000 of outstanding indebtedness. None of the creditors participating in the debt settlement are related parties of the company within the meaning of Multilateral Instrument 61-101, Protection of Minority Security Holders in Special Transactions, and, accordingly, the debt settlement is not a related party transaction for the purposes of MI 61-101. The common shares issued in respect of the debt settlement are subject to a statutory hold period of four months and one day from the date of issuance, in accordance with applicable Canadian securities laws. The debt settlement has been accepted by Cboe Canada.

About Cizzle Brands Corp.

Cizzle Brands is a vertically integrated sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several sports, Cizzle Brands has launched three game-changing brands: (i) Cwench Hydration, a better-for-you sports drink that is now carried in over 6,500 locations in Canada, the United States and Europe; (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport qualification; and (iii) HappiEats, upgrading everyday eats with high-performance foods such as Sport Pasta and SnakStars Sport Bites. It also owns and operates the Cwench Hydration Factory, a manufacturing facility that produces Cwench Hydration and other leading beverage brands in Tetra Pak packaging. All Cizzle Brands products are designed to help people of all ages achieve their best in competitive sports and in living a healthy, vibrant, active lifestyle.

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