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BRP Inc
Symbol DOO
Shares Issued 36,718,554
Close 2026-08-18 C$ 95.31
Market Cap C$ 3,499,645,382
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BRP launches BRP Financial Services

2026-08-18 17:48 ET - News Release

Mr. David Baker reports

BRP ANNOUNCES THE LAUNCH OF BRP FINANCIAL SERVICES

BRP Inc. has launched BRP Financial Services, its new branded retail financing program, developed to provide consumers with innovative financing solutions through its dealer network in the United States. BRP Financial Services will officially go live on Aug. 24, 2026. It is designed to offer customers a seamless financing experience, fast approvals, customized lending options and dedicated support.

"Our dealers are at the heart of everything we do and we are committed to making it easier for them to do business with us. BRP Financial Services will provide financing solutions that support their sales growth, give them credit flexibility to close more deals and strengthen their long-term customer relationships," said David Baker, vice-president and general manager, Powersports North America at BRP. "The offering aims to make product ownership more accessible to consumers, while maintaining the premium brand experience they expect from BRP."

"The launch of BRP Financial Services represents an important milestone for our business," said Benoit Chevrier, vice-president, finance and treasurer, at BRP. "It aligns with our long-term strategic objectives and positions the company to capitalize on untapped opportunities within our industry. By introducing our own branded finance offering, we expect to improve operational efficiency for BRP, while strengthening our competitive position in the market."

Powered by Octane, BRP Financial Services combines the strength and trust of the BRP brand with the proven expertise and capabilities of a long-standing partner in underwriting, funding and loan services. The program was developed to provide a financing solution tailored specifically to BRP products and riders. It will provide customers and dealers with an end-to-end BRP-branded experience, from purchase through ownership.

About BRP Inc.

BRP is a global leader in the world of powersports products and powertrains, built on over 80 years of ingenuity, innovation and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on- and off-road vehicles, Quintrex boats as well as Rotax engines for karts, recreational aircraft and jet boats, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The company completes its product lines with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Headquartered in Quebec, Canada, BRP had annual sales of $8.4-billion from over 110 countries and employed close to 17,000 driven, resourceful people as of Jan. 31, 2026.

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