Mr. Michael Kahn reports

EQ WORKS EXPANDS MULTI-YEAR PARTNERSHIP WITH LEADING CANADIAN PUBLISHER TO INCLUDE SAAS LICENSE FOR CLEARLAKE

EQ Inc. (EQ Works) has signed a three-year renewal and expansion of its partnership with a leading Canadian publisher, including the adoption of a software-as-a-service licence for its proprietary ClearLake platform.

Under the expanded agreement, the publisher's internal teams will gain direct access to ClearLake to independently conduct advanced customer, competitor and market research using EQ Works' proprietary data and analytics. This self-serve access is expected to deliver deeper and faster insights than traditional third party research methodologies, grounded in EQ's proprietary Canadian data assets.

The SaaS expansion follows campaigns powered by ClearLake insights that delivered up to 40 per cent higher average order values and nearly doubled conversion rates. These results demonstrated the value of EQ's proprietary data and audience intelligence capabilities and supported the publisher's decision to expand its use of the platform.

EQ Works' platform draws on one of Canada's most comprehensive proprietary data ecosystems, encompassing geospatial and movement intelligence, verified consumer transaction data across thousands of Canadian merchants, and integrations with major Canadian financial institutions. By combining these assets with the publisher's first party data, the partnership is designed to help marketers make faster, more confident decisions with measurable business outcomes.

"This expanded relationship reflects the tangible value our solutions are delivering to our partners," said Mark Ditkofsky, chief operating officer of EQ Works. "By putting ClearLake directly into the hands of our partners' teams, we're enabling faster, smarter decision making across research, media and sales while continuing to drive meaningful performance improvements."

"This expansion reflects the growing demand we're seeing for direct access to EQ's proprietary data and AI capabilities," said Geoffrey Rotstein, president and chief executive officer of EQ Works. "As organizations look for deeper, more integrated relationships with their data and technology partners, we believe the SaaS model will further strengthen the long-term value we deliver to our partners, continue to build our recurring revenue base and be an increasingly important part of EQ's growth."

EQ Works has spent nearly a decade building a data platform that encompasses geospatial movement intelligence, billions of verified Canadian consumer transactions and artificial intelligence models trained across thousands of merchant categories. These assets take years to replicate and form the foundation of every ClearLake engagement. As demand for data-driven intelligence continues to grow across Canada's media, retail and financial service sectors, the company is focused on deepening partner relationships and expanding its recurring revenue base through its proprietary platform.

About EQ Inc.

EQ Works enables organizations to understand, predict and influence customer behaviour through proprietary data, advanced analytics and artificial intelligence. The company's ClearLake SaaS platform delivers AI-powered audience intelligence and data-driven insights while its integrated rewards division and media solutions help businesses improve customer acquisition, engagement and measurable business outcomes.

We seek Safe Harbor.