Mr. Tomer Bar Meir reports

ESHBAL FUNCTIONAL FOOD ADVANCES NORTH AMERICAN OMNICHANNEL STRATEGY WITH ONLINE STORE LAUNCH

Eshbal Functional Food Inc. has officially launched its North American direct-to-consumer (DTC) and business-to-business (B2B) on-line stores, marking another step in the company's previously announced strategy to expand accessibility, distribution and consumer reach across the United States and Canada.

The on-line rollout includes products from several of the company's brands, including Barili Foods, Gluten Free Nation (GFN) and Dare to Be Different Foods (D2BD), offering consumers access to a growing portfolio of gluten-free and better-for-you products through Shopify-powered stores and selected digital marketplace platforms.

The company stated that the launch is intended to support its broader multichannel growth strategy across retail, food-service and on-line distribution throughout North America.

Approximately 20 SKUs (stock-keeping units) are currently available on-line, including Barili's vegan pita products alongside baked goods and specialty offerings from GFN and D2BD. The company also noted that the on-line expansion complements its growing North American commercial network, which includes relationships with retailers, distributors and food-service operators such as Kroger, UNFI, Sysco, U.S. Foods and KeHE.

The company also intends to evaluate additional on-line distribution opportunities through selected digital marketplace and third party fulfilment channels as part of its broader North American growth strategy.

Natalie Ben-Zur, vice-president of on-line and business operations, commented:

"The launch of our on-line platforms is an important part of executing the strategy we introduced to the market over the past year. Alongside our retail and food-service activity, we believe the on-line channel may help increase accessibility, improve product visibility and strengthen direct consumer engagement as we continue expanding our North American presence."

According to the company, the on-line platforms are also expected to support broader brand visibility, direct consumer interaction and future product development initiatives as Eshbal continues building its North American operating platform.

The launch follows several recent milestones for the company, including local North American production initiatives, strategic acquisitions, and continued expansion across distribution and food-service channels.

About Eshbal Functional Food Inc.

Eshbal Functional Food is a publicly traded food-tech company focused on building a scalable platform of gluten-free and health-oriented food brands across retail, food-service and on-line channels in North America.

Since listing on the TSX Venture Exchange in 2025, Eshbal has been executing its North American growth strategy through a combination of organic expansion and strategic acquisitions. The company's operations include gluten-free, better-for-you and functional food products sold across retail, food-service, and on-line channels.

During this period, the company completed the acquisition of Gluten Free Nation, acquired a majority interest in Dare to Be Different Foods, launched localized North American production in partnership with Queen Street Bakery, and strengthened its commercial infrastructure in the region.

Eshbal's strategy is focused on integrating complementary better-for-you brands into a centralized operating platform designed to expand distribution, support operational efficiencies and create long-term growth opportunities.

Eshbal maintains active digital engagement and investor communications through its corporate website.

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