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Full Circle Lithium Corp
Symbol FCLI
Shares Issued 115,325,295
Close 2026-08-20 C$ 0.42
Market Cap C$ 48,436,624
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Full Circle, Joey Gase Motorsports enter partnership

2026-08-20 18:03 ET - News Release

Mr. Carlos Vicens reports

FULL CIRCLE LITHIUM ANNOUNCES STRATEGIC MULTI-RACE NASCAR PARTNERSHIP WITH JOEY GASE MOTORSPORTS

Full Circle Lithium Corp. has entered a strategic multirace partnership with Joey Gase Motorsports for the 2026 NASCAR season.

The program will begin with the Winn-Dixie 250 at Daytona International Speedway on Friday, Aug. 28, where FCL-X will serve as the primary sponsor of a Joey Gase Motorsports entry. The Daytona appearance will feature full-car FCL-X branding, custom-branded team apparel and an at-track hospitality presence.

The partnership will continue at Charlotte Motor Speedway on Oct. 10 with an associate sponsorship before FCL-X returns as the primary sponsor at Talladega Superspeedway on Oct. 24.

Following an internal evaluation of Talladega and Homestead as options for the final race, the company confirmed Talladega as its final race selection. The decision gives FCL-X two primary sponsorship appearances during the program, supported by an additional associate sponsorship at Charlotte.

Building a platform beyond the race car

Full Circle views the partnership as more than a traditional motorsports sponsorship. The NASCAR platform gives the company an opportunity to expand awareness of lithium-ion-battery fire safety while engaging directly with consumers, retailers, distributors, commercial decision makers and members of the fire safety community.

The program places FCL-X in an environment where performance, preparation and safety are essential. It also introduces the brand to an audience that regularly uses lithium-powered products across automotive, home improvement, power tools, outdoor recreation, marine equipment, e-mobility and consumer electronics.

"NASCAR gives FCL-X an incredible platform to expand awareness of lithium-ion-battery fire safety and preparedness among a passionate national audience while creating meaningful opportunities to engage directly with fans, customers and the fire safety community," said Chad Carver, vice-president of sales and operations at Full Circle. "Joey Gase Motorsports understands the value of creating partnerships that go well beyond the race car, and we're excited to build a program together that brings FCL-X to life both at the track and in the communities we serve."

Retail activation and Daytona launch

The Daytona program will extend beyond the speedway with an ACE Hardware retail activation on Wednesday, Aug. 26, from 4 to 7 p.m. The event will feature the public unveiling of the FCL-X race car and a meet-and-greet with Joey Gase.

The activation will give Full Circle an opportunity to connect the national motorsports partnership with its expanding retail presence. It will also provide a setting for product education, customer engagement, retailer support, media coverage and original marketing content leading into race night. The Daytona race is scheduled to begin at 7:30 p.m. on Friday, Aug. 28.

Advancing Full Circle's commercial growth strategy

The company intends to leverage the partnership across its sales, marketing, retail, distribution and business development efforts throughout the program.

Potential value extends beyond race-day exposure and includes:

  • National brand awareness for FCL-X;
  • Retailer and distributor engagement;
  • Commercial lead development;
  • Customer and fan interaction;
  • Fire safety education;
  • Photography, video and social media content;
  • Media and public relations opportunities;
  • Hospitality for strategic partners and stakeholders;
  • Continued visibility across the Daytona, Charlotte and Talladega markets.

The program is being brought to life through a co-ordinated effort across Full Circle's executive leadership, sales, operations and marketing teams. Internal planning includes sponsorship development, partner co-ordination, car branding, retail activation, hospitality, travel, content production, media outreach and postevent commercial follow-up.

Joey Gase Motorsports partnership

FCL-X will receive full-car primary branding during its Daytona and Talladega appearances, along with custom-branded team apparel and VIP pit and garage access for company guests. At Charlotte, FCL-X will receive multiple logo placements on the Joey Gase Motorsports entry as part of the associate sponsorship.

"We're excited to welcome FCL-X to Joey Gase Motorsports and help introduce their brand to the NASCAR community," said Mr. Gase. "There's a natural connection between racing and the importance of safety, preparedness and innovation, and we're looking forward to representing FCL-X on the track and helping them connect with fans and partners throughout the program."

Joey Gase Motorsports will supply and finalize additional show-car appearance details.

About Full Circle Lithium Corp.

Full Circle is a United States-based manufacturer of sustainable solutions for the lithium battery safety sector. Its flagship product innovation, FCL-X, is a proprietary, non-hazardous, water-based fire-extinguishing agent designed specifically to combat the growing threat of lithium-ion-battery fires. Backed by a world-class technical team, Full Circle is committed to delivering safe, effective and environmentally responsible fire mitigation technologies.

We seek Safe Harbor.

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