Mr. Stephane Ouellette reports

FRNT FINANCIAL ANNOUNCES INITIATION OF STRATEGIC ALTERNATIVES REVIEW

FRNT Financial Inc.'s board of directors has initiated a formal review of strategic alternatives intended to maximize shareholder value.

Over the course of the past nine months, the company has been approached on multiple occasions regarding potential transactions. Though none were ultimately consummated, the frequency, nature and progression of these approaches have led the board to conclude that there is meaningful realizable value in the company that may not fully reflect its inherent or strategic value, and that a structured process is the appropriate means to evaluate and capture that value on behalf of all shareholders.

As part of the strategic review, the company will consider a broad range of alternatives, including, but not limited to, an uplisting to a senior exchange, strategic investments, mergers, acquisitions, divestitures, a going-private transaction, a business combination and the continued execution of the company's existing stand-alone business plan.

In connection with the strategic review, FRNT has engaged Joseph Gunnar & Co. LLC to act as financial adviser to the company. FRNT cautions that such engagement should not be viewed as an indication that any specific process or transaction will be pursued. There can be no assurance that the strategic review will result in any transaction or any particular outcome, and the company does not intend to comment further on the process unless and until the board has approved a specific transaction or otherwise determines that further disclosure is appropriate or required. The strategic review is continuing, and the company has not set a definitive timetable for its completion.

Stephane Ouellette, chief executive officer of FRNT, commented: "After a difficult period for the crypto industry, our informal and formal conversations over the last months have shown an investor readiness to scale FRNT, rerate the business and capture new emerging opportunities. With institutional tokenization finally emerging as a monetizable opportunity, the proliferation of institutional blockchain-based payments and regulatory commitments giving investors more confidence, we believe this is the perfect time to investigate partners for the next chapter of FRNT's story and growth."

Throughout the strategic review, management of the company remains focused on its day-to-day operations, executing its strategy and its commitment to its clients, shareholders, partners and employees.

About FRNT Financial Inc.

FRNT is a digital asset investment bank offering capital market and advisory services to institutional investors participating in or entering the space. The company aims to bridge the worlds of traditional and Web-based finances with a technology forward and compliant operation. Business lines include deliverable trading services, structured derivative products, merchant banking, advisory, consulting, lending origination and principal investments. Headquartered in Toronto, FRNT was co-founded in 2018 by chief executive officer Mr. Ouellette.

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