Mr. Ingy Sarraf reports

GURU ORGANIC ENERGY SETS NEW AMAZON RECORDS DURING OCTOBER PRIME BIG DEAL DAYS

Guru Organic Energy Corp. had record results on Amazon in both Canada and the United States during Amazon's October Prime Big Deal Days event, held on Oct. 6 and Oct. 7, 2026.

In just two days, Guru sold 51-per-cent more units on the Canadian Amazon website than during last year's entire four-day event, making this the company's largest Prime Big Deal Days ever in Canada. In the United States, units sold rose 25 per cent over last year's two-day event, marking Guru's third consecutive record Prime Big Deal Days on the Amazon website.

A record day in canada

Oct. 6 was the best day in Guru's history on the Canadian Amazon website, for both dollar sales and units sold. The company sold about 50-per-cent more units that day than on its previous best day, and more than twice as many as on the opening day of last year's event.

Third party data show Guru also gained ground in the category. According to Stackline estimates, Guru was the No. 2 energy drink brand by sales on Amazon.ca during the week of the event and grew its share of category sales compared with the same week last year. Stackline also ranked the Guru Zero Variety Pack as the top-selling energy drink product of any brand on the Canadian Amazon website.

A third straight record in the United States

On the Amazon website, Oct. 6 was Guru's second-best sales day ever, behind only the opening day of Amazon's Prime Day event in June, 2026. Over the past two years, Guru's U.S. unit sales during Prime Big Deal Days have grown nearly 70 per cent.

Zero Sugar leads the way

Guru's Zero Sugar line, the focus of the company's innovation over the past year, led the event. Zero Sugar products made up nearly half of Guru's units sold on the Canadian Amazon website and about four in 10 on the Amazon website, with the Guru Zero Variety Pack as the company's top seller in both countries. In the United States, Zero Sugar accounted for most of the year-over-year unit growth. The three Sorbet-inspired flavours launched since last year's event (Guru Zero Dragon Fruit Cherry Sorbet, Orange Raspberry Sorbet and Tropical Sorbet) all added new volume in both markets.

"Prime Big Deal Days is where shoppers vote with their carts, and this year they chose Guru in record numbers. In Canada, we sold more in two days than we did in four last year, and in the U.S. we posted a third straight record. Just as important is where that growth came from: our Zero Sugar line, the focus of our innovation this year, led the way in both countries. We head into the holiday season with real momentum," commented Tyler Ricks, executive chair at Guru.

Looking ahead

Guru now turns to Black Friday and Cyber Monday on Amazon and on the Guru website. Last year, that period delivered record Amazon results for the company in both markets.

About Guru Organic Energy Corp.

Guru Organic Energy is a dynamic, fast-growing beverage company that launched the world's first natural, plant-based energy drink in 1999. The company markets organic energy drinks in Canada and the United States through an estimated distribution network of about 25,000 points of sale, and through the Guru website and Amazon. Guru has built a category-defining brand with a clean list of organic ingredients, including natural caffeine, and no artificial sweeteners, zero sucralose and zero aspartame, which offer consumers Good Energy that never comes at the expense of their health. The company is committed to achieving its mission of cleaning up the energy drink industry in Canada and the United States.

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