Mr. Yona Shtern reports

HAPBEE EXPANDS RETAIL DISTRIBUTION WITH TARGET STORES

Hapbee Technologies Inc. will expand the retail footprint of its innovative smart sleep pad to more than 300 Target stores nationwide starting in October, 2024.

The Hapbee smart sleep pad was launched as part of Target's digital health program in stores, as well as on-line at Target. Target is ranked as the sixth-largest retailer in the United States by the National Retail Federation with 2023 sales of more than $106-billion. Minneapolis-based Target is a leader in emerging consumer trends like digital wellness and innovation that improves the lives of its customers.

The smart sleep pad retails for $199 at Target, is covered by a 100-day satisfaction guarantee, and comes with a free 30-day trial Hapbee subscription providing access to over 75 sleep, mood and performance settings. Customers can scan a QR code on a custom-designed shelf display in store to learn more product details.

"Hapbee at Target is about giving consumers access to devices that foster overall wellness -- where they shop. This expansion with Target, a trusted industry innovator with massive consumer reach, is an extremely positive leading indicator for Hapbee," said chief executive officer Yona Shtern. "With prominent Hapbee users like Jaylen Brown, Heather Thomson, Jason Kidd and others now starting to share how Hapbee has helped them improve their sleep and productivity, a growing number of consumers will make their way to Target stores and to Target.com to improve their overall wellbeing -- which aligns with our company's mission to help people become the best version of themselves, however that is defined by each one of us."

According to the CDC, a third of U.S. adults report that they usually get less than the recommended amount of sleep. Not getting enough sleep is linked with many chronic diseases and conditions.

Hapbee's smart sleep pad offers a transformative alternative solution. Leveraging ultralow radio frequencies, it delivers a non-chemical, all-natural alternative to optimize sleep, elevate mood and boost productivity, all powered by Hapbee's innovative digital wellness app where users can manage their overall wellness and get visibility into personalized indicators.

Today's announcement builds on Hapbee's growth strategy through retail distribution expansion and its overarching goal of helping to improve people's wellness through innovative solutions like its smart sleep pad.

About Hapbee Technologies Inc.

Hapbee is a publicly traded, digital wellness technology company that aims to help people take control of how they sleep, perform and feel.

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