Mr. Yona Shtern reports

JUMEIRAH HOTELS LEADS HOSPITALITY INNOVATION WITH LAUNCH OF HAPBEE WELLNESS TECHNOLOGY IN DUBAI

Hapbee Technologies Inc. is partnering with global luxury hospitality leader Jumeirah to unveil a first-of-its-kind digital sleep and spa enhancement program for hotel guests.

Set to debut within the majestic surroundings of Talise at Jumeirah Al Qasr, the all-natural, technology-driven sleep solution will soon be available across selected Jumeirah properties worldwide by 2025, inviting guests worldwide to experience wellness at its finest. Centred on promoting a life well-lived, the sleep concierge initiative reflects Jumeirah's vision to deliver innovative, science-backed wellness programs that extend beyond traditional spa settings, seamlessly enhancing well-being throughout every stay.

Designed to enhance relaxation, sleep, focus and overall well-being, Hapbee's patented technology digitally bio-streams compounds like caffeine and melatonin, recreating the same sensations without ingestion. Guests at Jumeirah Al Qasr will enjoy Jumeirah Sleep Blends, custom engineered into Hapbee smart sleep pads that are conveniently placed under their pillow. They will also be able to purchase a smart sleep pad to have in their own home.

Additionally, the award-winning Talise Spa will equip some treatment rooms with Hapbee Immersive Mattress Toppers and will also provide guests with a Hapbee Neckband, for immersive relaxation, during and after treatments. The Hapbee neckband is regularly sported by NBA star and Hapbee's new chief innovation officer, Jaylen Brown, who was recently in Abu Dhabi for a preseason game with the Boston Celtics and is among a growing number of athletes and wellness professionals seen publicly utilizing wearing the technology.

"Integrating Hapbee's world-class digital sleep technology into our guest rooms to promote a better, all-natural sleep experience is consistent with our strategy of bringing the best wellness solutions to our guests," said Niamh O'Connell, Jumeirah's vice-president of well-being. "Together, these products will offer our guests a unique opportunity to experience the benefits of digital wellness in an exceptional setting."

"Partnering with a global leader in hospitality and wellness like Jumeirah is a perfect fit for us," added Hapbee chief executive officer Yona Shtern. "Their sleep concierge program will allow many guests to learn about and experience Hapbee first-hand. This represents an important milestone as we continue to build the Hapbee brand and expand into hospitality as an important channel for us."

About Hapbee Technologies Inc.

Hapbee is a digital wellness technology company that aims to help people take control of how they sleep, perform and feel. Hapbee's digital wellness library of wellness routines utilizes patented ultralow radio frequency energy (ulRFE), designed to help optimize users' sleep, productivity and focus, recovery and downtime.

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