Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S YOLK'S BREAKFAST ANNOUNCES GRAND OPENING OF NEWEST LOCATION IN TORONTO'S BLOOR WEST VILLAGE

Further to Happy Belly Food Group Inc.'s July 7, 2025, news release announcing the signing of a franchise agreement and real estate location for Yolks Breakfast in Toronto's Bloor West Village, the company will now celebrate the grand opening of the brand's newest location this Friday, Nov. 7, 2025, at 2245 Bloor St. W, Toronto. Yolks is a boutique restaurant brand serving delicious breakfast, brunch and lunch.

This new restaurant marks Yolks' second Ontario location (alongside Ottawa) and its fifth operating location nationwide, with several more in development and planned to open in 2026. Building on the company's asset-light franchising strategy and strong real estate discipline, this opening advances Yolks' continued expansion across key Canadian markets.

"Bloor West Village is a natural fit for Yolks with its dense daytime traffic, family neighbourhoods, and a community that appreciates chef-driven breakfast, brunch and lunch," said Sean Black, chief executive officer of Happy Belly. "This newest open marks another step forward in our expansion strategy for Yolks Breakfast as we further integrate our breakfast, brunch and lunch brand into our accelerated franchising framework. By leveraging our disciplined strategy and capitalizing on the surge of interest from potential franchisees, we are poised to accelerate our footprint in the breakfast category. This strategic approach not only strengthens Yolks' position but also sets the stage for it to become a leading national brand in the breakfast category.

"With Ottawa performing well, we welcome our first multiunit operator to his newest location in Bloor West as we support and scale the business alongside our experienced franchisees. Notably, this same franchisee already operates two other Happy Belly brands -- Heal Wellness and Lettuce Love Cafe -- within the same community, demonstrating strong alignment and belief in our portfolio of emerging brands.

"We love signing former restaurant locations like this that come with existing infrastructure as it shortens the buildout time as well as lowers the cost of entry. Focusing on return on invested capital (ROIC) for both corporate and franchised locations is a key component for the continued growth of the company. With a target demographic that resonates with our concept, Bloor West Village offers an excellent opportunity to further extend the Yolks brand.

"Our approach has always been to focus on the development and growth of emerging brands in the food sector. Yolks Breakfast was an accretive acquisition by Happy Belly Food Group, and it is anticipated that our franchising program will continue to deliver new franchised locations that will drive both top-line and bottom-line profitability for Happy Belly.

"We are just getting started," said Mr. Black.

About Yolks Breakfast

Chef Steve Ewing is a strong proponent of breakfast -- it is his favourite meal of the day -- which is why its so important to him and why he takes so much care and puts so much effort into its menu. Not only are the eggs free range, but the bacon is local and the hollandaise is not some quickie version, but the real deal, just one fast whisking away from Le Cordon Bleu. Even the Dijon is made in-house.

Franchising

For franchising inquiries, please see Happy Belly's website or contact the company at hello@happybellyfg.com.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands. The company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food and others.

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