Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S ROSIE'S BURGERS ANNOUNCES SIGNING OF 1ST FRANCHISE AGREEMENT FOR THE PROVINCE OF NEW BRUNSWICK

Happy Belly Food Group Inc.'s Rosie's Burgers has signed its first franchise agreement for the city of Fredericton, N.B., with an experienced multiunit operator. This signed agreement marks the brand's sixth province for franchise agreements, its third signed agreement in Atlantic Canada, further strengthening the brand's growing presence in the region. The real-estate search has already begun for suitable locations. Rosie's is a boutique quick-service restaurant brand known for its signature smash burgers, golden fries, poutine, onion rings and classic milkshakes -- delivering nostalgic flavours in vibrant, neighbourhood-driven locations.

"Securing Rosie's first New Brunswick franchise agreement marks a meaningful milestone for the Rosie's brand and another step forward in our Atlantic Canada expansion strategy," said Sean Black, chief executive officer of Happy Belly Food Group. "This is our third franchise agreement signed in Atlantic Canada, our first in the province of New Brunswick, and Rosie's sixth province of signed agreements across Canada. Fredericton is a strong, community-oriented market with growing population fundamentals, government, education, technology, retail and professional employment drivers, and consistent daily traffic from families, students, professionals, commuters and visitors. As the capital city of New Brunswick, Fredericton provides an ideal backdrop for Rosie's nostalgic, grab-and-go smash burger offering and supports our confidence in the brand's long-term unit performance."

Fredericton combines a growing residential base, strong family-oriented demographics and steady everyday consumer traffic within one of New Brunswick's most important urban markets. As New Brunswick's capital city, Fredericton is supported by an estimated current city population of approximately 92,000 and a Metropolitan Area population of 125,303 in 2025, creating a growing market of residents, commuters, shoppers, students, families and professionals. Located along the Wolastoq (Saint John River), the city benefits from established neighbourhoods, downtown amenities, active retail corridors, postsecondary institutions, government offices and surrounding communities that support repeat local visitation. With its convenient access, strong local customer base and expanding regional profile, Rosie's is well positioned to become a go-to neighbourhood burger destination in New Brunswick.

The company continues to focus on expanding Rosie's footprint through a disciplined approach to franchising, targeting high-quality real estate and experienced operators across key Canadian markets. Atlantic Canada remains an important growth region for Happy Belly as the company builds Rosie's national presence and advances the brand toward becoming the leading smash burger brand in Canada.

Rosie's Burgers is entering a strong phase of national expansion, with 16 locations currently open and more than 114 secured under multiunit and area development agreements across key Canadian markets. With today's milestone, Rosie's has now entered six provinces across Canada, including its first entry into New Brunswick and its third franchise agreement signed in Atlantic Canada. This growing footprint positions the brand to scale rapidly in the years ahead. Backed by a proven record in the burger category, a high performing franchise model and a solid foundation of organic growth, Rosie's is well on its way to becoming Canada's leading smash burger brand. This momentum is supported by Happy Belly's broader platform, which now includes 686 contractually committed franchise locations across multiple emerging brands at various stages of development, construction and operation. The company's dual expansion strategy-combining franchised growth with targeted corporate store openings -- underscores its commitment to disciplined, predictable growth as the company advances toward becoming Canada's leading restaurant consolidator.

"We are just getting started," added Mr. Black.

About Rosie's Burgers

Deliciously handcrafted smashed burgers, golden fries and classic milkshakes. Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love and crave. From Rosie's smash burger's and French fries to strawberry shakes and onion rings -- it is about keeping things simple and perfecting tradition. Because the classics were made classic for a reason.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands. The company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food and others.

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