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Happy Belly Food Group Inc
Symbol HBFG
Shares Issued 160,206,762
Close 2026-07-10 C$ 1.66
Market Cap C$ 265,943,225
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Happy Belly franchisee to open Heal Wellness in Toronto

2026-07-13 12:35 ET - News Release

Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS QSR SECURES A REAL ESTATE LOCATION IN TORONTO'S LEASIDE NEIGHBORHOOD

Further to Happy Belly Food Group Inc.'s news release on June 15 announcing the signing of the largest multiunit franchise agreement to date for 45 locations led by Alex Rechichi and Bedford Park Capital for Heal Wellness, the franchise group has now secured a real-estate location in Toronto's Leaside neighbourhood, at the prominent intersection of Eglinton Avenue East and Laird Drive, as they accelerate their openings through the remainder of 2026 and 2027. Heal Wellness (Heal) is a fast-growing quick-service restaurant (QSR) brand specializing in fresh smoothie bowls, acai bowls and smoothies, built around clean ingredients and a better-for-you lifestyle.

Toronto's Leaside neighbourhood is one of the city's most established and sought-after urban communities, anchored by a dense residential population, strong household incomes, and a dynamic mix of families, professionals and students. Situated at the prominent intersection of Eglinton Avenue East and Laird Drive, the location benefits from exceptional visibility, high daily traffic, major national retailers, office employment and continued investment through the Eglinton Crosstown LRT. Together, these attributes create an ideal environment for Heal's fresh smoothie bowls, acai bowls and clean-ingredient smoothies, serving consumers seeking convenient, health-forward meal options throughout the day.

"Securing a real estate location in Toronto's Leaside neighborhood for one of our multiunit franchisees is an important step in Heal's disciplined, asset-light expansion strategy," said Sean Black, chief executive officer of Happy Belly Food Group. "Our strategy is to partner with experienced franchisees and secure premier locations that can deliver sustainable, long-term growth. Leaside checks every box, from its strong demographics and established retail ecosystem to its exceptional accessibility and growing transit connectivity. This is exactly the type of market where Heal's premium wellness-focused offering can become part of customers' daily routines, and we're excited to continue building our presence across the Greater Toronto Area.

"Heal Wellness continues to expand rapidly across Canada and into the United States, solidifying its position as a leading acai and smoothie bowl brand," said Mr. Black. "With 44 locations now open and more than 164 in development, Heal remains a key driver of growth within Happy Belly's broader portfolio of 686 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. We continue to build a predictable and disciplined growth engine designed to create long-term shareholder value.

"We are just getting started," said Mr. Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. Heal currently offers a diverse range of smoothie bowls and smoothies. Heal Wellness takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and superseed grain bowls. Heal's smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds and more.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands across Canada.

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