Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S ROSIE'S BURGERS ANNOUNCES THE GRAND OPENING OF ITS NEWEST LOCATION IN EDMONTON'S BREWERY DISTRICT

Happy Belly Food Group Inc. will hold the grand opening of its newest Rosie's Burgers restaurant this Saturday, Aug. 1, 2026, at 12 p.m., located at 10405 120th St. NW, Unit 6-106, in Edmonton's Brewery District. Rosie's is a boutique quick-service restaurant brand known for its signature smash burgers, golden fries, poutine, onion rings and classic milkshakes -- delivering nostalgic flavours in vibrant, neighbourhood-driven locations.

"Edmonton represents another high-quality market for Rosie's as we continue accelerating our expansion across North America," said Sean Black, chief executive officer of Happy Belly. "Our franchise model is designed to scale alongside operators who share our commitment to operational excellence and an exceptional guest experience. This newest location is operated by a multiunit, multibrand Happy Belly franchisee and represents another important milestone in Rosie's expansion across Alberta. It reinforces the strength of our franchise system, our disciplined site selection approach and the growing demand for Rosie's across the province. We believe the brand is well positioned to continue expanding in markets supported by favourable demographics, consistent daily demand and strong neighbourhood fundamentals."

This Edmonton location is situated in the Brewery District, a prominent mixed-use destination near downtown Edmonton that brings together retail, dining, services and surrounding residential communities. Its strong visibility, convenient access, and steady flow of residents, professionals and visitors provide an ideal demographic fit for Rosie's nostalgic smash burger offering.

Rosie's Burgers is in a strong phase of national expansion, with 17 locations open as of Aug. 1, 2026, and more than 113 secured under multiunit and area development agreements across key provinces, including Atlantic Canada, Quebec, Ontario, Alberta, British Columbia, Manitoba and Saskatchewan. This growing footprint positions the brand to scale rapidly in the years ahead. Backed by a proven record in the burger category, a high-performing franchise model and a solid foundation of organic growth, Rosie's is well on its way to becoming Canada's leading smash burger brand.

This momentum is supported by Happy Belly's broader platform, which now includes 686 contractually committed franchise locations across multiple emerging brands at various stages of development, construction and operation. Happy Belly's dual expansion strategy combining franchised growth with targeted corporate store openings underscores the company's commitment to disciplined, predictable growth as we advance toward becoming Canada's leading restaurant consolidator.

"We are just getting started," said Mr. Black.

About Rosie's Burgers

Deliciously handcrafted smashed burgers, golden fries and classic milkshakes -- Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love and crave. From its smashed burgers and French fries to strawberry shakes and onion rings -- Rosie's is all about keeping things simple and perfecting tradition, because the classics were made classic for a reason.

Franchising

For franchising inquiries, please see Happy Belly's website or contact the company at hello@happybellyfg.com.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands.

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