Mr. Sean Black reports

HEAL WELLNESS MULTI-UNIT FRANCHISEE IN ALBERTA SECURES THEIR 14TH REAL-ESTATE LOCATION IN CALGARY'S SETON NEIGHBORHOOD

Happy Belly Food Group Inc.'s Heal Wellness quick-service restaurant (QSR) brand has secured a new real-estate location in the Seton area of Calgary, Alta., for the company's Western Canada multiunit franchisee which has opened 10 locations out of their 15-multiunit agreement (MUA) so far. Heal Wellness is a fast-growing QSR brand specializing in fresh smoothie bowls, acai bowls, smoothies and other better-for-you menu offerings built around clean ingredients and an active lifestyle.

Located in southeast Calgary, Seton is a growing master-planned community and mixed-use urban district that brings together residential development, health care, retail, dining, entertainment and recreation. The Seton urban district includes more than 2.5 million square feet of office and retail space, and is anchored by major regional amenities including the South Health Campus and the approximately 330,000-square-foot Brookfield Residential YMCA at Seton. This concentration of residents, employees, visitors and active, health-conscious consumers creates a compelling environment for Heal's smoothie bowls, acai bowls, smoothies and other convenient better-for-you menu offerings.

"Securing this newest Heal real-estate location in Seton marks another important step in our continued Western Canada expansion," said Sean Black, chief executive officer of Happy Belly Food Group. "Seton is the type of market we believe is well suited for Heal, combining a growing residential base with significant retail, dining, recreation and entertainment amenities. The presence of a growing urban district creates a strong alignment with Heal's active-lifestyle, better-for-you offering. Securing this location for our multiunit franchisee shows their continued execution and demonstrates the strength and scalability of our franchise model across Western Canada.

"Heal Wellness continues to expand rapidly across Canada and into the United States, strengthening its position as a leading acai and smoothie bowl brand," said Mr. Black. "Heal remains a key driver of growth within Happy Belly's broader portfolio of retail franchise locations across multiple emerging brands in various stages of development, construction and operation. We continue to build a predictable and disciplined growth engine designed to create long-term shareholder value.

"We are just getting started," said Mr. Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. Heal currently offers a diverse range of smoothie bowls and smoothies. Heal takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and superseed grain bowls. Heal's smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds and more.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands across Canada.

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