Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS QSR SIGNS FIRST FRANCHISE AGREEMENT IN PROVINCE OF NEW BRUNSWICK

Happy Belly Food Group Inc.'s Heal Wellness brand has signed a franchise agreement for Moncton, N.B., with an experienced multiunit quick-service restaurant (QSR) operator, marking the brand's first franchise agreement in the province. This milestone continues Heal's expansion across Atlantic Canada. Heal Wellness is a fast-growing QSR brand specializing in fresh smoothie bowls, acai bowls and smoothies, built around clean ingredients and a better-for-you lifestyle.

"Signing Heal Wellness's first franchise agreement in New Brunswick with an experienced multiunit QSR operator marks an important milestone in the brand's expansion," said Sean Black, chief executive officer of Happy Belly. "Our franchisee's experience managing multiple restaurants provides a strong operational foundation as we enter the province. We look forward to supporting them through the development process and bringing Heal's fresh, better-for-you offering to the community."

Located in southeastern New Brunswick, Moncton combines a growing residential population with an established business community and employment across retail, health care and professional services. These market characteristics provide a compelling foundation for Heal Wellness to serve residents and working professionals seeking clean and convenient food options.

Heal Wellness continues to expand across Canada and into the United States as part of Happy Belly's portfolio of emerging restaurant brands. The company's growth strategy combines new franchise partnerships with continued investment from existing operators, supported by brand-specific operating expertise and a platform designed to help franchisees grow across multiple locations and concepts.

"We are just getting started," said Sean Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. Heal currently offers a diverse range of smoothie bowls and smoothies. Heal takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and superseed grain bowls. Heal's smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds and more.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands across Canada.

We seek Safe Harbor.