Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS QSR ANNOUNCES THE GRAND OPENING OF ITS BAYERS LAKE LOCATION IN HALIFAX, NOVA SCOTIA

Happy Belly Food Group Inc. has opened its 52nd Heal Wellness at 218 Chain Lake Dr. in the Bayers Lake area of Halifax, N.S. The new location is operated by Wade Bruce, an existing multiunit, multibrand franchisee who already successfully operates multiple Rosie's Burger's locations in Atlantic Canada. This latest opening expands his portfolio with Happy Belly and further strengthens Heal's presence in the region. Heal Wellness is a quick-service restaurant (QSR) brand specializing in fresh smoothie bowls, acai bowls and smoothies.

"Heal continues to build strong momentum across Canada as we partner with experienced operators committed to the long-term growth of our brands," said Sean Black, chief executive officer of Happy Belly. "When an existing franchisee chooses to invest more of their own time and capital with us, it reflects confidence built through first-hand operating experience and a shared belief in the opportunity ahead.

"We are pleased to continue growing alongside Wade as he expands his presence in Halifax. This newest Heal location brings our fresh smoothie bowls, acai bowls and smoothies to Bayers Lake. Supporting our franchisees as they add locations is an important part of how we build lasting partnerships and scale our business globally."

Heal Wellness continues to expand across Canada and into the United States as part of Happy Belly's portfolio of emerging restaurant brands. The company's growth strategy combines new franchise partnerships with continued investment from existing operators, supported by brand-specific operating expertise and a platform designed to help franchisees grow across multiple locations and concepts.

"We are just getting started," said Mr. Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. Heal Wellness currently offers a diverse range of smoothie bowls and smoothies. Heal Wellness takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and superseed grain bowls. Heal Wellness's smoothie bowls are crafted with real fruit and enriched with superfoods such as acai, pitaya, goji berries, chia seeds and more.

Franchising

For franchising inquiries, please see Happy Belly's website or contact the company at hello@happybellyfg.com.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands across Canada.

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