Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S ROSIE'S BURGERS PROMOTES JOHN GRIEVE TO CHIEF OPERATING OFFICER

Happy Belly Food Group Inc. has promoted John Grieve from national vice-president of operations to chief operating officer of Rosie's Burgers, effective Nov. 1, 2026.

"Rosie's is entering an exciting period of accelerated growth as we advance its 110-unit development schedule into the remainder of 2026 and into 2027. John's well-deserved promotion to chief operating officer recognizes his contributions to our Western Canadian operations and gives Rosie's dedicated operational leadership to support that expansion," said Sean Black, chief executive officer of Happy Belly.

Mr. Grieve joined Happy Belly in January, 2025, as has made meaningful contributions to both Happy Belly and the Rosies brand. His background includes senior leadership roles with Five Guys Burgers and Fries, Fatburger, Crave It Restaurant Group, and Edo Japan.

"Shared resources are critical to the success of our emerging brands, providing experienced leadership and support as they establish themselves and build scale. When a brand reaches an inflection point, we invest in dedicated resources to support its continued development," continued Mr. Black. "Rosies has reached that point and John's appointment reflects both the progress the brand has made and the growth we are preparing to support."

"John's experience with Five Guys Burgers and Fries brings a valuable perspective on the operating discipline and systems needed to expand a burger brand while maintaining consistent food quality and service. Having worked with John at Crave It and now at Happy Belly, I have seen his hands-on approach firsthand. We look forward to drawing on that experience as he takes on this expanded role with Rosie's."

As chief operating officer, Mr. Grieve will focus on restaurant performance, guest experience and franchisee profitability, while strengthening the training and operational support needed for new openings. Working closely with franchise partners, he will help ensure Rosie's growth is supported by consistent execution across its expanding restaurant network.

"We are just getting started," said Mr. Black.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands. The company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food and others.

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