Mr. Duncan McCready reports

IC GROUP ANNOUNCES EXCLUSIVE PARTNERSHIP TO EXPAND COMMUNITY SPORTS ENGAGEMENT ACROSS NORTH AMERICA

IC Group Holdings Inc. has entered an exclusive partnership with a leading global provider of venue technology solutions used across community, educational and sports venues.

The partnership supports the expansion of IC Group's audience engagement solutions across the North American community sports ecosystem, became effective on June 19, 2026, and has an initial three-year term. The agreement supports the distribution of IC Group's fan engagement solutions through the partner's technology. As venues adopt the partner's solutions, IC Group's solution may be deployed through those implementations. The agreement contains no minimum revenue commitments.

Through this partnership, IC Group continues to extend the reach of its live engagement solutions across education, recreation facilities, community venues, sports organizations and events in North America. The relationship also creates opportunities to introduce new audience engagement capabilities that can help organizations enhance how they connect with participants, fans, sponsors and local communities.

IC Group's platform supports audience engagement, sponsorship activation, promotional campaigns and data-driven experiences. The platform is also designed to create connected engagement experiences across multiple venues, enabling brands and sponsors to manage campaigns and audience interactions through a unified platform.

"This exclusive partnership represents an important expansion of our offering within the live events market. By integrating our engagement solution into an established venue technology ecosystem, we can broaden access to help organizations engage audiences, activate sponsorships and enhance the live event experience," stated Sean Henderson, growth and partnerships channel leader at IC Group

"Community sports organizations play a vital role in bringing people together through shared experiences. This initiative expands access to audience engagement technologies while creating opportunities for brands, sponsors and events to deliver more connected experiences across multiple venues and communities," stated Duncan McCready, chief executive officer of IC Group.

About IC Group Holdings Inc.

IC Group is a consumer engagement company driving commerce and data for global brands and professional sports teams across live events, digital ecosystems and mobile channels. Operating at the intersection of marketing, technology and commerce, IC Group simplifies the complexities of modern consumer engagement for customers on a global scale.

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