Mr. Steve Hosein reports

ILLUMIN ANNOUNCES TSX ACCEPTANCE OF NORMAL COURSE ISSUER BID

Illumin Holdings Inc. has received approval from the Toronto Stock Exchange (TSX) to renew its normal course issuer bid (NCIB).

Under the NCIB, the company may purchase for cancellation up to 3,858,045 common shares of the company. As at Dec. 17, 2025, Illumin had 51,573,462 shares issued and outstanding. As such, the maximum number of shares that may be purchased under the NCIB represents approximately 10 per cent of Illumin's public float as at Dec. 17, 2025, being 3,858,045 shares. The company's average daily trading volume (ADTV) between June 1, 2025, and Nov. 30, 2025, was 101,116 shares and the daily purchase limit, being 25 per cent of ADTV, is 25,279 shares. The NCIB will commence on Dec. 31, 2025, and may continue to Dec. 30, 2026, or such earlier time as the NCIB is completed or terminated at the option of the company. The shares will be purchased on behalf of the company by a registered broker through the facilities of the TSX and through other alternative Canadian trading systems at the prevailing market price at the time of such transaction.

In connection with the NCIB, Illumin has entered into an automatic share purchase plan (the ASPP) with its designated broker to allow for the purchase of shares under the NCIB at times when Illumin normally would not be active in the market due to internal trading blackout periods. Such purchases will be determined by the broker at its sole discretion, based on the purchasing parameters set out by the company in accordance with the rules of the TSX, applicable securities laws and the terms of the ASPP. Purchases of shares under the ASPP may be made through the facilities of the TSX and alternative trading systems. The ASPP has been precleared by the TSX and will be effective as of Dec. 31, 2025. The ASPP will terminate on the earliest of the date on which: (i) the NCIB expires; (ii) the maximum number of shares have been purchased under the NCIB; and (iii) the company terminates the ASPP in accordance with its terms. Concurrent with the establishment of the ASPP, the company has confirmed to the broker that it was then not aware of any material undisclosed or non-public information with respect to the company or any securities of the company. During the term of the ASPP, the company will not communicate any material undisclosed or non-public information to the trading staff of the broker; accordingly, the broker may make purchases regardless of whether a trading blackout period is in effect or whether there is material undisclosed or non-public information about the company at the time that purchases are made under the ASPP. In the event that the ASPP is materially varied, suspended or terminated, the company will issue a news release advising of such variation, suspension or termination, as applicable.

Management of the company believes that, from time to time, the market price of the shares may not fully reflect the underlying value of the shares and that at such times the purchase of shares would be in the best interests of shareholders. As a result of such purchases, the number of issued shares will be decreased and, consequently, the proportionate share interest of all remaining shareholders will be increased on a pro rata basis.

Pursuant to a previous normal course issuer bid, Illumin sought acceptance of the TSX to purchase up to 3,914,167 common shares and which was accepted by the TSX on Dec. 19, 2024, commenced on Dec. 23, 2025, and expired on Dec. 22, 2025. The company had, as at Dec. 17, 2025, repurchased and cancelled under that earlier NCIB 1,025,552 shares on the open market at an average purchase price of $1.53 per share.

About Illumin Holdings Inc.

Illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open Web, Illumin lets brands and agencies seamlessly plan, build and execute campaigns across the entire marketing funnel-connecting programmatic channels, e-mail and social media within a single platform. Headquartered in Toronto, Canada, Illumin serves clients across North America, Latin America and Europe.

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