Mr. Sheldon Pollack reports

ILLUMIN ANNOUNCES BOARD OF DIRECTORS' TRANSITION

Illumin Holdings Inc. has made changes to its board of directors and the composition of its audit committee and corporate compensation and governance committee. The board has received and accepted the resignations of directors Roger Dent, Michele Tobin and Yishay Waxman, effective Feb. 1, 2026.

"Roger, Michele and Yishay have been instrumental to our growth, and we are deeply grateful for their commitment and service to the company during their tenure as members of the board. On behalf of Illumin, we thank them for their impactful service and wish them the very best in the next chapter of their lives," said Sheldon Pollack, chairman of the board.

In connection with these changes, the board determined that it was in the best interests of the company to reduce the number of directors from seven to five and has appointed Bruce Barker as a director of the company, effective today, to fill the remaining vacancy on the board until the next annual meeting of shareholders.

Mr. Barker brings more than 30 years of experience in capital markets to Illumin, having worked across both the buy side and sell side. He previously served as managing director, institutional equities, at TD Securities, retiring from the role in 2015. Since then, Mr. Barker has been an active investor in Canadian small and microcap companies. He holds a chartered financial analyst (CFA) designation and a bachelor of arts in economics from Wilfrid Laurier University.

The board has appointed Mr. Barker as a member of the company's audit committee and confirms that David Andrews (chair of the audit committee) and Mr. Pollack will remain as members of the audit committee. The board also appointed Paul Khawaja as chair of the corporate compensation and governance committee and further appointed Tal Hayek and Mr. Barker as members of the corporate compensation and governance committee.

About Illumin Holdings Inc.

Illumin is a strategic advertising platform built to help marketers see more and act faster across the open Web. By reducing fragmentation and keeping campaigns connected, Illumin helps brands and agencies get more from every campaign. Headquartered in Toronto, Canada, Illumin serves clients across North America, Latin America and Europe.

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