Mr. Scott Harvey reports

JONES SODA EXPANDS FALLOUT BEVERAGE PLATFORM WITH NATIONAL CLUB STORE ROLLOUT OF SUNSET SARSAPARILLA 12-PACKS

Jones Soda Co. has begun the national rollout of Fallout-inspired Sunset Sarsaparilla 12-packs to club store locations across the United States and Canada, marking the company's largest licensed club-store deployment to date.

Convoys carrying the Sunset Sarsaparilla beverage are currently delivering products to club store warehouses throughout North America. The rollout significantly expands the availability of the previously limited-release product and establishes national club-channel distribution for the licensed beverage platform.

The Sunset Sarsaparilla launch builds on Jones Soda's partnership with Bethesda Softworks, bringing one of the most recognizable beverages from the globally successful Fallout franchise into physical retail distribution.

Jones Soda expects the rollout to contribute meaningful incremental revenue during 2026, supported by strong fan engagement, national retail visibility and high-velocity club-pack formats designed to drive repeat purchases.

"Expanding Sunset Sarsaparilla into national club distribution reflects the strength of our licensed partnership strategy and our ability to execute at scale with major retail partners," said Scott Harvey, chief executive officer of Jones Soda. "We are encouraged by the early retail response and sell-through indicators, which reinforce the demand for authentic collaborations that connect deeply with highly engaged fan communities."

The 12-pack format is designed specifically for the club channel, offering consumers a premium craft soda experience while delivering strong value and repeat purchase behaviour. Each pack also includes exclusive collectible postcards featuring themed drink recipes, marking the first Jones Soda-licensed release to incorporate collectible inserts designed to enhance consumer engagement and shareability.

Jones Soda has increasingly focused on leveraging licensed entertainment partnerships to drive incremental distribution and product velocity. Previous limited releases tied to pop-culture properties have historically generated outsized performance during initial launch windows relative to core SKUs (stock-keeping units).

The Fallout platform represents a key component of Jones Soda's broader strategy to accelerate growth through branded innovation, expanded national distribution and high-engagement consumer experiences.

Looking ahead, Jones Soda expects the Fallout platform to expand through additional pack formats, geographies and licensed activations throughout 2026, supported by sustained fan demand and growing retailer interest.

About Jones Soda Co.

Jones Soda is a leading craft soda manufacturer. The company markets and distributes premium craft sodas under the Jones Soda brand. Jones's mainstream soda line is sold across North America in glass bottles and cans and on fountain through traditional beverage outlets, restaurants and alternative accounts. The company is headquartered in Seattle, Wash.

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