Mr. Scott Harvey reports

JONES SODA ANNOUNCES LIMITED-EDITION CRAYOLA COLLABORATION AS PART OF 30TH ANNIVERSARY "DIRTY 30" CELEBRATION

Jones Soda Co. (CSE: JSDA) (OTCQB: JSDA), the original craft soda known for its bold flavours, distinctive packaging and consumer-driven brand engagement, today announced the return of its collaboration with Crayola through a limited-edition Crayola x Jones Soda six-pack launching during the back-to-school summer season.

The program is part of Jones Soda's 30th anniversary Dirty 30 celebration, recognizing three decades of flavour innovation, colourful brand storytelling and the community that has shaped Jones since 1996. The collaboration also reflects Jones Soda's strategy of building momentum through selective partnerships with brands that authentically align with its identity, including creativity, colour, fun, nostalgia and community connection.

Building on last year's Crayola collaboration, this year's six-pack features a refreshed design and a colour palette that more closely reflects Jones Soda's bold, vibrant look, while continuing to leverage Crayola's strong consumer recognition and multigenerational appeal.

The limited-edition six-pack will be available at retail and online through Jones Soda's direct-to-consumer platform. Retail boxes will include six Crayola x Jones Soda bottles and one collectible Crayola x Jones Soda six-pack box. Direct-to-consumer orders will include one Crayola x Jones Soda six-pack box, four colouring pages and one eight-pack of crayons.

"As we celebrate 30 years of Jones Soda, this collaboration represents the type of authentic partnership we believe can create meaningful brand momentum. Crayola is colourful, creative, nostalgic and deeply connected to community, making it a natural fit for Jones and our anniversary-year strategy," said Scott Harvey, chief executive officer of Jones Soda.

The Crayola x Jones Soda six-pack will include six flavours, each inspired by a Crayola colour:

• Fruit Punch Soda, a brand-new Jones Soda flavour, inspired by Razzmatazz;
• Orange & Cream Soda inspired by Sunset Orange;
• Pineapple Cream Soda inspired by Dandelion;
• Green Apple Soda inspired by Granny Smith Apple;
• Berry Lemonade Soda inspired by Robin's Egg Blue;
• Fufu Berry Soda inspired by Razzle Dazzle Rose.

The launch is designed to support retail visibility and on-line consumer demand during a high-traffic seasonal shopping window. By aligning with the back-to-school summer season, Jones Soda aims to tap into consumer nostalgia, family occasions, gifting and seasonal discovery while reinforcing its position as a premium craft soda brand with strong storytelling and collectible appeal.

"At Crayola, we seek out partners who share our passion for inspiring creativity across generations and this collaboration with Jones Soda does exactly that -- just with a flavourful twist," said Anna Roca, head of global partnerships at Crayola. "It's a vibrant, multisensory experience that encourages fans of all ages to explore, create and rediscover the joy of colour in a fresh, unexpected way."

The Crayola x Jones Soda program reflects Jones Soda's broader strategy to use limited-edition collaborations, premium packaging, direct-to-consumer offerings, and high-fit brand partnerships to deepen consumer engagement and expand brand relevance across retail and digital channels.

The limited-edition Crayola x Jones Soda six-pack will be available for a limited time during the back-to-school summer season while supplies last.

About Jones Soda Co.

Jones Soda is a leading craft soda company known for its premium flavours, bold colours, distinctive packaging and iconic fan-submitted photo labels. Since 1996, Jones has built a passionate consumer following by embracing creativity, individuality and unconventional brand storytelling. Jones Soda products are sold across North America through retail, direct-to-consumer and specialty channels.

About Crayola LLC

Crayola, based in Easton, Pa., and a subsidiary of Hallmark Cards Inc., is a global leader in creative experiences. Through its innovative and vibrant portfolio of products, content and experiences, the iconic brand has unleashed imaginations and empowered colourful self expression for more than 120 years. Crayola is committed to nurturing creativity as a lifelong journey. From sparking a child's first artistic adventure and helping parents and educators raise creatively alive children, to inspiring adults to embrace their creative spirit, the brand encourages individuals of all ages to explore, discover, celebrate and connect through the joy of making.

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