Mr. Francis Trudeau reports

LASSONDE INDUSTRIES INC. ANNOUNCES NORMAL COURSE ISSUER BID

Lassonde Industries Inc. has received approval from the Toronto Stock Exchange to purchase for cancellation, if considered advisable, a certain number of Class A subordinate voting shares of its capital by means of open market transactions through the facilities of the TSX or alternative trading systems in Canada, in accordance with the requirements on normal course issuer bids (NCIBs) of the TSX. Purchases made on the open market through the facilities of the TSX and alternative trading systems in Canada will be at the prevailing market price at the time of acquisition (plus brokerage fees).

Under the NCIB, Lassonde may repurchase for cancellation up to 200,000 subordinate voting shares of its capital (representing approximately 7.62 per cent of the public float of the subordinate voting shares as at Aug. 6, 2026) during the period beginning on Aug. 19, 2026, and ending on or before Aug. 18, 2027. As at Aug. 6, 2026, the corporation had 3,069,000 subordinate voting shares issued and outstanding, and a public float of 2,623,842 subordinate voting shares. In connection with the NCIB, Lassonde has entered into an automatic share purchase plan with its designated broker. The plan enables the repurchase of subordinate voting shares on the open market throughout the term of the NCIB, including during any self-imposed blackout periods or when the corporation would otherwise not be active in the market due to insider trading rules or other restrictions. The plan has been precleared by the TSX and will be implemented as of Aug. 19, 2026, and will terminate on the earliest of the date on which: (i) the repurchase limit on the NCIB has been reached; (ii) the NCIB expires; (iii) the corporation terminates the plan in accordance with its terms; and (iv) the designated broker terminates the plan in accordance with its terms. It constitutes an automatic securities purchase plan under applicable Canadian securities laws.

The average daily trading volume (ADTV) of Lassonde's subordinate voting shares over the last six completed calendar months was 1,734 shares. Accordingly, pursuant to the TSX rules and policies, Lassonde is entitled on any trading day to purchase up to 1,000 subordinate voting shares. In addition to this daily repurchase limit of 1,000 shares, Lassonde may also, once a week, purchase a block of shares not owned by an insider: (i) having a purchase price of $200,000 or more; or (ii) of at least 5,000 shares having a purchase price of at least $50,000; or (iii) of at least 20 board lots of shares that total 150 per cent or more of the ADTV, the whole in accordance with the TSX rules.

Lassonde believes that the acquisition of its shares is an effective use of its funds and is in the best interest of the corporation and its shareholders. Lassonde is establishing the NCIB because it is of the view that it may be advantageous to engage in purchases of the subordinate voting shares, from time to time, when, in the opinion of management, they are trading at prices that reflect a discount from what management considers to be the appropriate value of the subordinate voting shares. In addition, Lassonde is of the opinion that its shareholders will benefit from the reduction of the number of issued and outstanding subordinate voting shares resulting from purchases made under the NCIB.

About Lassonde Industries Inc.

Headquartered in Canada and with operations across North America, Lassonde Industries is a leader in the food and beverage industry in North America. The corporation develops, manufactures and markets a wide range of national brand and private label products. The corporation's products include fruit juices and drinks, pasta sauces, cranberry sauces, condiments, soups, broths, fruit-based snacks, as well as alcoholic beverages such as ciders and wines. Altogether, Lassonde distributes over 3,500 unique products in approximately 200 formats across shelf-stable, chilled and frozen categories.

The corporation's go-to-market strategy consists of: (i) sales to food retailers and wholesalers such as supermarket chains, independent grocers, superstores, warehouse clubs, convenience stores and major pharmacy chains; and (ii) food service sales to restaurants, hotels, hospitals, schools, and wholesalers serving these institutions.

Lassonde operates 19 plants located in Canada and the United States through the expertise of over 2,900 full-time equivalent employees.

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