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Miniluxe Holding Corp
Symbol MNLX
Shares Issued 76,402,630
Close 2025-11-14 C$ 0.335
Market Cap C$ 25,594,881
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Miniluxe adds third multiunit franchise in Connecticut

2025-11-18 18:41 ET - News Release

Mr. Tony Tjan reports

MINILUXE EXPANDS FRANCHISE NETWORK WITH THIRD MULTI-UNIT PARTNER IN FAIRFIELD COUNTY, CONNECTICUT

Vera Lexmond has signed a three-location franchise development agreement to bring Miniluxe Holding Corp.'s Miniluxe brand and experience to Fairfield county, Connecticut, with the first location opening targeted before the end of next year.

Lexmond becomes the third multiunit franchise developer to join Miniluxe's growing network, following Quynh Pham in Brookline, Mass., and Peiru Kim in Tampa, Fla. Her commitment marks another significant milestone in the company's thoughtful national rollout of its franchise program, which has seen strong inbound interest since its launch.

This franchise operating partnership aligns with Miniluxe's continuing focus to scale in a capital-efficient and incentive-aligned manner with best-in-class owner-operators across various models, including joint ventures, franchises, and M&A (mergers and acquisitions).

A seasoned retailer and entrepreneur, Ms. Lexmond previously built a successful multiunit retail career in the Netherlands before becoming an instrumental founding team member behind the remarkable growth of Enstall, a global leader in smart electrical installation systems that was recently acquired by Blackstone -- a testament to her deep strategic and operational acumen and expertise. Ms. Lexmond now lives with her family in Greenwich, Conn. This partnership expands the company's mission to elevate and empower one of the most important work forces in beauty through clean, conscious and creative self care.

"We are very excited to be expanding Miniluxe to Connecticut and feel incredibly fortunate to be partnering with Vera," said Tony Tjan, co-founder and chief executive officer of Miniluxe. "Her track record as a proven operator, entrepreneurial spirit, and her understanding of marketing and brand make her an ideal steward of Miniluxe's next phase of growth. Fairfield county is a natural extension of our New England presence."

"Miniluxe represents everything I believe the beauty industry should stand for-ethical products and services, high standards, and profit with integrity," said Ms. Lexmond. "My professional career has been focused on building purpose-driven brands and values-aligned teams. I'm thrilled to bring Miniluxe to my community in Connecticut and to be part of this movement."

Miniluxe currently operates 24 company-owned nail studios across North America and continues to attract extraordinary locally based entrepreneurs inspired by its mission of empowering team members, clients and communities through self-care and self-expression.

About Miniluxe Holding Corp.

Miniluxe is a lifestyle brand and talent empowerment platform servicing the beauty and self-care industry. Miniluxe focuses on delivering high-quality nail care and esthetic services and offers a suite of trusted proprietary products that are used in the company's owned-and-operated studio services. For over a decade, Miniluxe has been elevating industry standards through healthier, ultrahygienic services, a modern design esthetic, socially responsible labour practices and better-for-you, cleaner products. Miniluxe aims to radically transform a highly fragmented and underregulated self-care and nail care industry through its brand, standards and technology platform that collectively enable better talent and client experiences. For its clients, Miniluxe offers best-in-class self-care services and better-for-you products, and for nail care and beauty professionals, Miniluxe seeks to become the employer of choice. In addition to creating long-term durable economic returns for stakeholders, the company seeks to positively impact and empower one of the most diverse and largest hourly worker segments through professional development and certification, economic mobility, and company ownership opportunities (that is, equity participation and future franchise opportunities). Since its inception, Miniluxe has performed over four million services. The company is a Delaware corporation based in Boston, Mass.

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