Mr. Vito Sanzone reports

PROMINO NUTRITIONAL SCIENCES INC. LANDS INTERNATIONAL EXCLUSIVITY FOR PATENTED MUSCLE HEALTH IP TO LAUNCH READY-TO-DRINK PRODUCTS IN 2025

Promino Nutritional Sciences Inc. has reached an agreement with the licensor of the patented muscle health blend used in the company's Rejuvenate Muscle Activator and Promino products on an exclusive international rights provision for the ready-to-drink (RTD) market, strengthening the current terms for the powdered supplement business. Under the terms of the agreement dated Sept. 5, 2024, Promino must invest $1-million (U.S.) to support production and marketing of the RTD launch by March 5, 2025.

Prior to this agreement, Promino had the rights to the patent for powdered products in North America. This agreement extends Promino's licence to include RTD beverages and expands its distribution to an international audience. The company has slated the debut of Rejuvenate Muscle Activator RTD products for the second quarter of 2025, citing demand from key grocery and pharmacy chains in the United States and Canada.

"Our incredible muscle health formula in the convenience of a RTD beverage resets the baseline in active nutrition. With the functional beverage market expected to reach $339-billion (U.S.) by 2030, Promino will catch that wave with innovative, better-for-you, low-calorie, sugar-free products with demonstrated muscle health results," said Promino's chief executive officer Vito Sanzone. "Securing exclusivity in all desired markets for the RTD category and strengthening the current powder product terms mark major milestones in our growth plan."

About the patent

The patent is the result of over 20 years of research and financing of over $20-million (U.S.) from the University of Arkansas. It was developed through over 25 clinical trials led by Dr. Robert R. Wolfe, PhD, a professor at the University of Arkansas for Medical Sciences in the department of geriatrics. Dr. Wolfe has published 579 peer-reviewed original research articles, scientific reviews and book chapters. These publications have been cited over 90,000 times in other scientific papers, according to Google Scholar.

About Promino Nutritional Sciences Inc.

Promino is an innovative and research-driven Canadian nutraceutical company specializing in the development of patented and science-based products for the global consumer packaged goods market, with a portfolio focused specifically on muscle health. Promino's lead product, Rejuvenate, is a patented proprietary formulation that is clinically proven to assist in the building, rebuilding, restoration and rejuvenation of natural muscle mass. Promino also offers Promino, an elite performance supplement for both professional and amateur athletes to accelerate muscle recovery, build strength and speed recovery from injury. Promino was founded in 2015 and is located in Burlington, Ont.

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