Mr. Vito Sanzone reports
PROMINO EXPANDS FASTBREAK PARTNERSHIP, ACTIVATES AT THE PENN RELAYS AND KEY SUMMER COMPETITIONS
Promino Nutritional Sciences Inc. is extending its successful partnership with Fastbreak AI through summer 2025. Following a surge in direct-to-consumer sales and audience engagement from February's round one activations, Promino will continue to offer sampling at major athletic showcases including the just concluded Penn Relays.
The Penn Relays draws more than 120,000 athletes, coaches and parents from across the country, offering Promino -- NSF Certified for Sport -- a unique opportunity to connect directly with a national base of youth and collegiate athletes. This is the first of five Fastbreak-organized events Promino will participate in throughout the spring and summer of 2025, with additional opportunities being considered based on performance.
"Our initial Fastbreak events exceeded our expectations, kick-starting Promino's direct-to-consumer business with meaningful increases in traffic and sales," said Vito Sanzone, chief executive officer of Promino. "Promino patented protein drink has low calories, no sugar, no dairy and is fully plant based. These attributes and our taste profile make Promino an obvious choice for all athletes, which is why we align with Fastbreak AI for live sampling and the technology platform to drive same-day sales."
Fastbreak Connect, the artificial-intelligence-driven platform behind the partnership, enables brands to seamlessly activate live experiences at high-traffic youth sports events, and provides actionable data on sampling and consumer engagement. Used by global brands, Fastbreak Connect reaches over 850,000 youth athletes annually and powers activations at more than 10,000 tournaments across the United States.
"Promino is doubling down on what we believe is one of the most powerful marketing channels: youth sports," added John Stewart, chief executive officer of Fastbreak AI. "Fastbreak Connect gives brands a way to build meaningful relationships and activate in a space that cuts through the noise of traditional marketing. The results Promino has driven, both in sales and engagement, are a testament to their vision. They recognized early on that youth sports aren't just another weekend activity. They're a brand loyalty engine."
Promino's participation at the Penn Relays and other coming events will include product sampling, athlete content capture, on-site retail promotions and exclusive offers through Fastbreak's digital engagement programs.
About Promino Nutritional Sciences Inc.
Promino is an innovative and research-driven Canadian nutraceutical company specializing in the development of patented and science-based products for the global consumer packaged goods market, with a portfolio focused specifically on muscle health. Promino's lead product, Rejuvenate Muscle Activator, is a patented proprietary formulation that is clinically proved to assist in the building, rebuilding, restoration and rejuvenation of natural muscle mass. Promino also offers Promino, an elite performance supplement for both professional and amateur athletes, to accelerate muscle recovery, build strength and accelerate recovery from injury. Promino was founded in 2015 and is located in Burlington, Ont.
We seek Safe Harbor.
© 2025 Canjex Publishing Ltd. All rights reserved.