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Promino Nutritional Sciences Inc (2)
Symbol MUSL
Shares Issued 214,503,273
Close 2026-07-10 C$ 0.03
Market Cap C$ 6,435,098
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Promino expands U.S. retail, e-commerce distribution

2026-07-13 16:14 ET - News Release

Ms. Janice Day reports

REJUVENATE MUSCLE HEALTH EXPANDS ITS POSITION IN THE EMERGING GLP-1 MUSCLE HEALTH CATEGORY WITH U.S. PHARMACY PROGRAM AND NATIONAL E-COMMERCE EXPANSION

Promino Nutritional Sciences Inc. has made two commercial achievements for Rejuvenate Muscle Health that further expand the brand's retail and e-commerce presence in the United States.

Effective June 12, 2026, the company has been selected by one of the largest grocery and pharmacy retailers in the United States for a 662-store pharmacy merchandising program focused on consumers using GLP-1 medications. The initiative, set for July 19 to Aug. 15, represents Rejuvenate Muscle Health's first dedicated retail merchandising program centered on GLP-1 consumers.

The program features a premium 6-unit pharmacy counter display positioned adjacent to the prescription pickup register, placing Rejuvenate Muscle Health in front of consumers as they receive GLP-1 medications. Pharmacy personnel will receive educational materials regarding Rejuvenate Muscle Health and its positioning for consumers using GLP-1 medications, supporting awareness at a key point of consumer interaction. This 662-store pharmacy merchandising initiative is a retail test and there can be no assurance that it will result in permanent placement, increased sales or future commercial opportunities.

Rejuvenate Muscle Health is formulated with Promino's proprietary essential amino acid blend and provides a low-calorie, sugar-free and dairy-free nutritional option designed to support muscle health. The formulation is intended to offer consumers a convenient alternative to traditional protein products.

In a second commercial development, the company is pleased to announce that one of North America's largest omnichannel retailers has approved the onboarding of all eight Rejuvenate Muscle Health SKUs (stock-keeping units) for its U.S. e-commerce platform. Initial shipments are expected in August, with the retailer's identity to be announced following the public launch in October. Initial e-commerce shipments remain subject to the retailer's onboarding and launch schedule. There can be no assurance that this initiative will result in expanded distribution, increased sales or future commercial opportunities.

The approved portfolio includes:

  • Raspberry Burst -- 14 count and 30 count;
  • Citrus Blast -- 14 count and 30 count;
  • Harvest Grape -- 14 count and 30 count;
  • Tropical Mango Pineapple -- 14 count and 30 count.

Management says this represents the first retail e-commerce listing to include the complete Rejuvenate Muscle Health product portfolio, providing consumers with access to the brand's full range of flavours and formats through a single major retail e-commerce destination.

"This announcement represents two important achievements in our commercial strategy," said Janice Day, chief sales officer of Promino. "Our pharmacy merchandising program marks the first time Rejuvenate has been positioned at retail specifically around its benefits for GLP-1 consumers -- an approach we have been successfully using across our e-commerce platforms since the third quarter of last year. Consumer feedback has consistently shown that Rejuvenate and GLP-1 go hand in hand, with users looking for a convenient, low-calorie way to support muscle health and help maintain their daily protein intake. At the same time, we're excited that one of North America's largest omnichannel retailers has approved onboarding of all eight Rejuvenate SKUs, making it the first retail e-commerce platform to carry our complete product lineup. Together, these initiatives expand both our physical retail presence and our digital reach."

The company believes increasing awareness of muscle health among consumers using GLP-1 medications1 continues to create opportunities for specialized nutritional products. Combined with distribution through more than 10,000 retail locations across North America, these initiatives further support Promino's strategy of expanding Rejuvenate Muscle Health across retail, pharmacy and digital commerce channels.

About Promino Nutritional Sciences Inc.

Promino Nutritional Sciences is a Canadian innovation company focused on science-based, clinically proven nutrition for muscle health and recovery. Its core product, Rejuvenate Muscle Health, is a clinically researched proprietary amino acid formula designed to rebuild, restore and rejuvenate muscle tissue.

The company also produces Promino-NSF Certified for Sport, trusted by elite athletes. Promino's ambassadors include Stanley Cup Champion Jack Eichel (Vegas Golden Knights) and MLB legend Jose Bautista.

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