Mr. Alexandre Cote reports

PRIME DRINK GROUP SECURES EXCLUSIVE NORTH AMERICAN LICENSES FOR BEACH DAY EVERY DAY

Prime Drink Group Corp. has secured exclusive licences from Prime Capital Investments Inc. for the rights to certain Beach Day Every Day (BDED) trademarks, in exchange for royalties and marketing and promotion fees. These licences will allow Prime to use the BDED brand exclusively in connection with the production and commercialization of ready-to-drink beverages and low-calorie cola beverages in North America (excluding Quebec). The licences have a five-year term.

"This licensing agreement marks an important step in the expansion of the Beach Day Every Day brand in North America. Prime will act as both a financial and marketing partner, actively contributing to accelerating the brand's growth potential in the United States and the rest of Canada. By obtaining these licences, we are positioning the brand for faster expansion and long-term success," said Alexandre Cote, Prime's chief executive officer.

Furthermore, following a due diligence review, the company has decided not to proceed with the acquisition of a 70-per-cent interest in 9375-4208 Quebec Inc., announced on April 7, 2025, whose main asset was the Relax Downlow brand.

About Prime Drink Group Corp.

Prime Drink Group is a Quebec-based corporation focused on becoming a leading diversified holding company in the beverage, influencer media and hospitality sectors.

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