Mr. Micah Cameron reports

ROOTS AND LISA GOZLAN UNVEIL LIMITED-EDITION COLLABORATION

Roots Corp. and Toronto-founded jewellery brand, Lisa Gozlan, have launched its exclusive Roots x Lisa Gozlan collection, available starting today. Bringing together two distinctly Canadian brands, the limited-edition collaboration reimagines familiar icons through a bold new lens, spanning apparel, jewellery and accessories.

The collection brings the recognizable and distinct creative identities of Roots and Lisa Gozlan, blending signature elements from both brands in a fresh, elevated way.

"Roots has always been part of my story. Getting to come full circle and create something together feels really special. I wanted to take some of the most recognizable Roots symbols and give them a more playful, jewellery-inspired treatment while still keeping that unmistakable Roots feeling," says Lisa Gozlan, founder of Lisa Gozlan Jewelry.

For Roots, the collaboration reflects an ongoing focus on bringing the brand's heritage forward through new creative expressions and partnerships, giving familiar Roots icons a fresh point of view.

"Roots has always had such a strong sense of identity, and we're constantly looking for new ways to bring that heritage forward. This collaboration gave us the opportunity to work with another Toronto-founded brand and reimagine our classic icons in a way that feels elevated and true to both brands," says Micah Cameron, image director, Roots.

Pieces from the collection were designed in Canada, and includes:

• Roots x Lisa Gozlan Adult Crew (Egret), $168;
• Roots x Lisa Gozlan Adult Crew (Varsity Green), $168;
• Roots x Lisa Gozlan Kids Hoodie, $98;
• Roots x Lisa Gozlan Toddler Crew, $78;
• Roots x Lisa Gozlan Cap, Accessories, $44;
• Roots x Lisa Gozlan Bracelet (Sizes 6, 7, 8), Jewelry, $128;
• Roots x Lisa Gozlan Keychain, Accessories, $38;
• Roots x Lisa Gozlan Pin, Accessories, $38.

The collection will be available on-line and at select Roots and Lisa Gozlan retail stores across Canada, while quantities last, starting Friday, Sept. 25.

About Roots Corp.

Established in 1973, Roots is a global lifestyle brand. Starting from a small cabin in Northern Canada, Roots has become a global brand with over 100 corporate retail stores in Canada, two stores in the United States and an e-commerce platform, that serves many international markets. The company has more than 100 partner-operated stores in Asia, and it also operates a dedicated Roots-branded storefront on Tmall.com in China. Roots designs, markets and sells a broad selection of products in different departments, including women's, men's, children's and gender-free apparel, leather goods, footwear, and accessories. Roots' products are built with uncompromising comfort, quality and style that allows you to feel at home with nature. The company offers products designed to meet life's everyday adventures and provide you with the versatility to live your life to the fullest. Roots also wholesales through business-to-business channels and license the brand to a select group of licensees selling products to major retailers. Roots is a Canadian corporation doing business as Roots and Roots Canada.