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TORONTO -- (Business Wire)

Roots Corporation (“Roots” or “the Company”), the premium outdoor lifestyle brand, has teamed up with the National Football League (NFL) to launch a new collection of team apparel created specifically for Canadian fans. Combining the NFL’s commitment to locally relevant products with Roots iconic Canadian heritage, the collection offers a new way for fans across Canada to celebrate the teams they love.

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Roots x NFL new collection featuring: the New England Patriots, Seattle Seahawks, Buffalo Bills, Detroit Lions, Green Bay Packers.

Building on the brands’ recent collaboration celebrating 60 years of Super Bowl history, the collection brings together the energy of NFL fandom with Roots signature quality, design and craftsmanship. The initial assortment features officially licensed apparel for five of the NFL’s most popular teams among Canadian fans: the Buffalo Bills, Detroit Lions, Green Bay Packers, New England Patriots, and Seattle Seahawks. As the collaboration evolves, additional team offerings may be introduced over time.

“We're thrilled to collaborate with NFL again and continue connecting with fans across the country,” says Melinda McDonald, VP, Wholesale and Business Development, Roots Corporation. “We set out to design a collection that feels unmistakably Roots, bringing our heritage and visual language to NFL fan apparel through original graphics and thoughtful details that celebrate each team’s identity. We’re incredibly proud of what we’ve created together and look forward to a long and successful relationship with the NFL.”

Throughout the collection, familiar team identities are reinterpreted through a Roots perspective, with custom graphics, heritage-inspired details and elevated signature silhouettes. Select styles feature the “True Nature of Sport” graphic treatment, while a second drop arriving in November introduces Park Plaid pieces developed specifically for the collaboration.

“Roots has always had a strong connection to sport, community and athletic culture. This collaboration brings those elements together in a way that feels authentic and natural for the brand,” says Meghan Roach, President & CEO, Roots Corporation. “NFL fans in Canada are remarkably passionate and engaged, and we saw an opportunity to create a collection that celebrates those fans through a distinctly Canadian lens. By combining the heritage of the NFL with the craftsmanship, quality, and design that define Roots, we are creating something uniquely meaningful for fans across the country.”

Canada is home to one of the NFL’s most engaged fan communities outside of the United States, with millions of fans tuning in throughout the season. Partnering with an iconic Canadian brand like Roots reflects the NFL’s ongoing commitment to delivering locally relevant products and making it easier for fans to express their fandom.

Available beginning October 7 exclusively at NFLShop.ca, the Roots x NFL collection will ship from Canada, making it easier for fans to shop locally without cross-border duties or tariffs. Additional Buffalo Bills and Seattle Seahawks styles will be released in early November.

The collection includes t-shirts and fleece ranging from $70 to $220 CAD across all five teams, along with select Leather Varsity Jackets priced at $998 CAD.

Looking ahead, Roots will continue to explore and invest in special collaborations with sports properties across North America.

Shop the new Roots x NFL collection now.

About Roots

Established in 1973, Roots is a global lifestyle brand. Starting from a small cabin in northern Canada, Roots has become a global brand with over 100 corporate retail stores in Canada, two stores in the United States, and an eCommerce platform, www.roots.com, that serves many international markets. We have more than 100 partner-operated stores in Asia, and we also operate a dedicated Roots-branded storefront on Tmall.com in China. We design, market, and sell a broad selection of products in different departments, including women’s, men’s, children’s, and gender-free apparel, leather goods, footwear, and accessories. Our products are built with uncompromising comfort, quality, and style that allows you to feel at home with nature. We offer products designed to meet life’s everyday adventures and provide you with the versatility to live your life to the fullest. We also wholesale through business-to-business channels and license the brand to a select group of licensees selling products to major retailers. Roots Corporation is a Canadian corporation doing business as “Roots” and “Roots Canada”.

About the National Football League (NFL)

The NFL is the most popular sports league in the United States, with a growing global footprint. Each year, 32 franchises compete to win the Super Bowl, the world’s premier single-day sporting event. Established in 1920, the league is built on a system of competitive balance that gives every team a chance to win each season, and a fan-friendly media distribution strategy that makes the NFL available to the widest audience possible. The league’s international growth includes playing regular-season games in countries around the world, the rising popularity and Olympic inclusion of flag football, and a full-time local market presence, with offices in nine countries across five continents. Beyond the field, the NFL partners with leading community, corporate and media organizations and is deeply embedded in global culture, engaging fans through film, music, fashion, art and social platforms.

Follow Roots:

Website: roots.com
Instagram: instagram.com/roots
Facebook: facebook.com/roots
TikTok: tiktok.com/@roots
Pinterest: pinterest.com/roots
LinkedIn: linkedin.com/roots

View source version on businesswire.com: https://www.businesswire.com/news/home/20261007622183/en/

Contacts:

Press Contact
nlegate@roots.com

Source: Roots