Ms. Meghan Roach reports

ROOTS AND THE NFL KICK OFF NEW COLLECTION CELEBRATING CANADIAN FANS

Roots Corp. has teamed up with the National Football League to launch a new collection of team apparel created specifically for Canadian fans. Combining the NFL's commitment to locally relevant products with Roots iconic Canadian heritage, the collection offers a new way for fans across Canada to celebrate the teams they love.

Building on the brands' recent collaboration celebrating 60 years of Super Bowl history, the collection brings together the energy of NFL fandom with Roots signature quality, design and craftsmanship. The initial assortment features officially licensed apparel for five of the NFL's most popular teams among Canadian fans: the Buffalo Bills, Detroit Lions, Green Bay Packers, New England Patriots and Seattle Seahawks. As the collaboration evolves, additional team offerings may be introduced over time.

"We're thrilled to collaborate with NFL again and continue connecting with fans across the country," said Melinda McDonald, vice-president, wholesale and business development, Roots. "We set out to design a collection that feels unmistakably Roots, bringing our heritage and visual language to NFL fan apparel through original graphics and thoughtful details that celebrate each team's identity. We're incredibly proud of what we've created together and look forward to a long and successful relationship with the NFL."

Throughout the collection, familiar team identities are reinterpreted through a Roots perspective, with custom graphics, heritage-inspired details and elevated signature silhouettes. Select styles feature the true nature of sport graphic treatment, while a second drop arriving in November introduces park plaid pieces developed specifically for the collaboration.

"Roots has always had a strong connection to sport, community and athletic culture. This collaboration brings those elements together in a way that feels authentic and natural for the brand," says Meghan Roach, president and chief executive officer, Roots. "NFL fans in Canada are remarkably passionate and engaged, and we saw an opportunity to create a collection that celebrates those fans through a distinctly Canadian lens. By combining the heritage of the NFL with the craftsmanship, quality and design that define Roots, we are creating something uniquely meaningful for fans across the country."

Canada is home to one of the NFL's most engaged fan communities outside of the United States, with millions of fans tuning in throughout the season. Partnering with an iconic Canadian brand like Roots reflects the NFL's continuing commitment to delivering locally relevant products and making it easier for fans to express their fandom.

Available beginning Oct. 7 exclusively at the NFL Shop website, the Roots x NFL collection will ship from Canada, making it easier for fans to shop locally without cross-border duties or tariffs. Additional Buffalo Bills and Seattle Seahawks styles will be released in early November.

The collection includes T-shirts and fleece ranging from $70 to $220 across all five teams, along with select leather varsity jackets priced at $998.

Looking ahead, Roots will continue to explore and invest in special collaborations with sports properties across North America.

Shop the new Roots x NFL collection now.

About Roots Corp.

Established in 1973, Roots is a global lifestyle brand. Starting from a small cabin in Northern Canada, Roots has become a global brand with over 100 corporate retail stores in Canada, two stores in the United States and an e-commerce platform that serves many international markets. It has more than 100 partner-operated stores in Asia, and it also operates a dedicated Roots-branded storefront on Tmall in China. It designs, markets and sells a broad selection of products in different departments, including women's, men's, children's and gender-free apparel, leather goods, footwear, and accessories. Its products are built with uncompromising comfort, quality and style that allow you to feel at home with nature. Roots offers products designed to meet life's everyday adventures and provide you with the versatility to live your life to the fullest. It also wholesales through business-to-business channels and licenses the brand to a select group of licensees selling products to major retailers. Roots is a Canadian corporation doing business as Roots and Roots Canada.