Mr. Sajid Premji reports

APP SCIENCE AUDIENCES OUTPERFORM CTV INDUSTRY FOR ATTENTION

App Science audience segments used in Sabio Holdings Inc. campaigns have gained higher levels of attention than the CTV average in the same period.

According to multiple research reports conducted by TVision, campaigns for a telecommunications company using App Science's audiences consistently exceeded CTV averages for attention and attention to duration. The reports also found that Sabio-placed inventory was more likely to be seen in co-viewing situations than premium inventory.

The campaigns leveraged multiple exclusive App Science audience segments, including Hispanic adults, technology enthusiasts, baby boomers and Android users, combined with Spanish language creative. This alignment of creative with the right audiences was key to driving higher attention metrics.

"This research validates the Sabio and App Science approach to reaching and validating audiences," said Helen Lum, executive vice-president of App Science. "With our app-based proprietary graph, we can align user behaviour, interests and demographics with our client's objective and KPIs, resulting in better performance."

Inventory placed by Sabio delivered an attention to duration ratio as high as 3 per cent above CTV averages for the same time frame. Sabio-placed inventory was also more likely to be seen in co-viewing situations than premium inventory, like hybrid SVOD/AVOD (positive 4 per cent) and AVOD apps (positive 8 per cent).

"Attention and co-viewing are important metrics for advertisers to understand as they seek to maximize the impact of their CTV campaigns. We know that when viewers are engaged and attentive, ads perform better. By delivering high attention, and highly co-viewed inventory, Sabio is able to optimize the impact of each ad placement for its customers," said Hassan Babajane, chief revenue officer of TVision.

App Science, an independent data entity wholly owned by Sabio Holdings, powers exclusive audience segments available only through Sabio. App Science connects mobile device and CTV streaming data from more than one billion device IDs and maintains a household graph of 80 million U.S. household, representing 70 per cent of all streaming households. This scale and representation ensure advertisers can engage audiences that reflect the full diversity of the U.S. population.

TVision's CTV campaign measurement solution provides person-level data, including presence in room, co-viewing and attention. TVision's always-on, passive, second-by-second CTV panel ensures the company is measuring hundreds of CTV apps and millions of viewing sessions.

About Sabio Holdings Inc.

Sabio Holdings is a Los Angeles-based adtech company specializing in helping top-100 global brands reach, engage and validate (REV) streaming TV audiences in a highly fragmented media ecosystem. Sabio leverages its complete end-to-end ad-supported streaming tech stack, which features App Science -- a non-cookie-based software-as-a-service analytic and insight platform with a proprietary 80-million-household graph and AI capabilities -- alongside its ad-serving technology and direct supply.