Mr. Alain Ghiai reports

SEKUR PRIVATE DATA REPORTS 25% MONTH-OVER-MONTH INCREASE IN AVERAGE REVENUE PER USER AS PREMIUM PIVOT TAKES HOLD

The average revenue per user of Sekur Private Data Ltd. has increased 25 per cent month over month, driven by the company's deliberate strategy of replacing low-priced legacy subscribers with premium users paying $50 (U.S.) per month for its privacy e-mail solution and $75 (U.S.) per month for its operational e-mail solution for businesses.

The increase is the direct result of a strategic repositioning the company began 12 months ago: moving Sekur away from the price-driven consumer privacy market and focusing its products, pricing and sales effort on high-net-worth individuals, board members and C-level executives, and government, defence and federal agencies -- client segments that buy on security assurance rather than price, and that carry materially higher revenue per user, longer retention and larger seat expansion potential.

A deliberate premium pivot and evidence that it is working

Sekur's strategy is straightforward: fewer users, dramatically higher value per user. Legacy subscribers acquired under the company's earlier consumer pricing are being systematically replaced by premium clients paying approximately 10 times more for the same underlying Swiss-hosted, proprietary encryption infrastructure, with added features and storage. Every replacement compounds the effect on ARPU, gross margin and revenue quality.

Key indicators of the pivot:

• ARPU up 25 per cent month over month, with management expecting the trend to continue as the legacy base is converted or replaced;
• A rising price ladder: privacy e-mail at $50 (U.S.) per month, operational e-mail at $75 (U.S.) per month and SekurOne at $300 (U.S.) per month -- each tier targeting a progressively more security-sensitive buyer;
• Higher-quality revenue: premium HNWI, executive and government subscribers are typically less price sensitive and more retention durable than consumer users, improving the predictability of recurring revenue;
• Institutional distribution: sales through the U.S. General Services Administration multiple award schedule, approved distributors and global telecommunications partners give the company direct access to the government and defence buyers this strategy is built around.

"Twelve months ago, we made a deliberate decision to stop competing on price in the consumer privacy market and to build instead for the clients who need us most -- high-net-worth individuals, board members, C-suite executives, and government and defence agencies," said Alain Ghiai, founder and chief executive officer of Sekur Private Data. "That decision is now showing up in our numbers. Every legacy user we replace is worth roughly 10 times more to the company, and ARPU has risen 25 per cent month over month as a result. This is not a one-off -- it is the mechanical outcome of a strategy we have been executing quarter after quarter, and we expect ARPU to keep moving up as the mix continues to shift."

SekurOne: the next step up in ARPU

The company plans to release the full SekurOne platform on time or slightly ahead of schedule, before Sept. 30, 2026, enabling it to begin sales sooner than expected. At $300 (U.S.)per month, SekurOne represents the company's highest-value subscription to date -- six times the price of privacy e-mail and four times the price of operational e-mail -- and is expected to be the principal driver of ARPU growth from the fourth quarter onward.

SekurOne bundles fully encrypted voice and video, e-mail, messaging, and VPN into a single identity-protected platform engineered on the company's proprietary HeliX data transfer architecture, purpose-built to defeat telecom network tracing, resist Pegasus-style malware intrusion and support controlled unclassified information handling requirements -- the exact requirement set of the defence, federal and executive buyers the company is targeting.

A clear and measurable path to full profitability

The premium strategy also fundamentally changes what profitability requires. Because SekurOne carries a $300 (U.S.) monthly subscription price, the company expects to become fully profitable upon reaching 200 SekurOne users, generating approximately $60,000 (U.S.) per month in recurring revenue. Under the company's earlier consumer pricing model, an equivalent revenue level would have required thousands of subscribers and a proportionally larger support and acquisition cost base.

"Our path to profitability is now clear, simple and measurable," added Mr. Ghiai. "The company becomes fully profitable once it reaches sales of 200 SekurOne users generating $60,000 (U.S.) per month. That is 200 users -- not 200,000. In the government, defence and executive markets we are now selling into, where a single agency or corporate mandate can represent dozens of seats, we believe that is an achievable and near-term target, and it is the number our entire organization is focused on."

Sekur core communications solutions

Sekur delivers secure communications that work within and beyond the Sekur network, operating independently of conventional telecom infrastructure to reduce exposure to interception, Sigint collection, traffic analysis, metadata exploitation and hostile surveillance in contested environments. No Sekur solution data mines or location tracks its users. All solutions are built on proprietary architecture with zero reliance on big tech or open-source code, meeting the privacy, security and Opsec requirements of intelligence agencies, defence and federal organizations, military commands, diplomatic missions, government agencies, executives, and professionals handling controlled unclassified information and other sensitive, mission-critical information. Deployments are supported by on-premise infrastructure options for full data sovereignty, mission assurance and sole control over keys and data.

SekurOne -- encrypted voice/video, e-mail, messaging and VPN for confidential communications

A fully encrypted voice and video communications platform engineered on proprietary HeliX data transfer architecture, purpose-built to defeat telecom network tracing, resist Pegasus-style malware intrusion and support controlled unclassified information handling requirements -- SekurOne is designed for defence and federal officials, military commanders, government leaders, and executives conducting confidential, operational or sensitive conversations where standard carrier-based voice and video platforms present unacceptable interception and exploitation risk. Call-by-invite capability through SMS or SekurSend e-mail ensures controlled access and eliminates unsolicited contact. Each user is assigned a unique Sekur ID for identity management, with no phone number required -- preserving user privacy across all voice and video communications.

SekurMail -- secure business and executive e-mail

An enterprise- and government-grade encrypted e-mail platform designed for defence and federal agencies, military commands, senior government officials, C-suite executives, and organizations handling confidential and operationally sensitive communications, including controlled unclassified information correspondence -- built on proprietary architecture with zero big tech dependencies and no metadata tracking, SekurMail keeps sensitive communications private between sender and recipient. Key capabilities include SekurSend/SekurReply for secure delivery to non-Sekur recipients without exposing sender identity or message content; full message delivery control and audit capability; encrypted file transfer; custom domain support for organizational integration; and active protection against phishing, social engineering and business e-mail compromise attacks targeting corporate and administrative networks.

SekurMessenger -- secure team messaging and collaboration

A secure messaging platform providing end-to-end encrypted text, file transfer, voice messages and collaboration capabilities for defence, military, government and executive teams co-ordinating operational and mission-sensitive information, including controlled unclassified information material -- features include self-destructing messages for added privacy, encrypted file transfers and compliance-grade archiving for recordkeeping and audit requirements. Cross-network secure communications with non-Sekur users are supported by chat by invite -- enabling secure co-ordination with coalition partners, external agencies and field elements without compromising the network. Each user is assigned a unique Sekur ID for identity verification and contact authentication, with no phone number required -- preserving user privacy across all environments.

SekurVPN -- enterprise network security and identity protection

An enterprise-grade virtual private network leveraging proprietary HeliX encryption technology, engineered to provide secure Internet access, identity obfuscation and traffic protection for defence organizations, military and federal personnel, government agencies, and executives operating across remote, travelling, deployed, forward or untrusted network environments -- SekurVPN maintains zero data logging, ensuring no record of user activity exists that could be exposed through legal process, network compromise or third party collection. Built for defence, government and executive use cases -- including the protection of traffic associated with controlled unclassified information and operationally sensitive workflows -- where standard commercial VPN solutions present unacceptable privacy and security risk.

SekurRelay -- executive-level secure e-mail integration

An enterprise-grade secure e-mail relay solution that enables domain splitting -- allowing organizations to establish secure communications at the executive, board or senior staff level without requiring full organizational migration or infrastructure overhaul -- SekurRelay removes one of the most significant barriers to large-scale defence, government and enterprise deployment, enabling phased adoption that protects command leadership, flag officers, and the highest-value personnel and communications immediately while broader organizational rollout proceeds. Designed for defence and government organizations, regulated industries, and enterprises requiring rapid, low-friction elevation of communications security at the command and executive tier, including environments handling controlled unclassified information communications.

About Sekur Private Data Ltd.

Sekur Private Data is a Swiss-hosted cybersecurity, defence communications and privacy solution provider, offering a secure suite of tools to protect governments, defence and federal agencies, businesses, and individuals from unauthorized access and cyber threats. With capabilities such as SekurOne, SekurMail, SekurMessenger and SekurVPN, Sekur provides a reliable and secure means of digital communication and data storage for controlled unclassified information, classified-adjacent and civilian communications use, grounded in Swiss privacy standards with on-premise infrastructure for government agencies, allowing for data sovereignty. Sekur sells its solutions through its website, approved distributors and telecommunications companies globally, and through the U.S. General Services Administration multiple award schedule, contract No. 47QTCA18D0089, serving governments, defence institutions, federal agencies, businesses and consumers worldwide. Sekur's main sales operations are in Miami, United States.

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