Mr. Blair MacNeil reports

BROKEN COAST CANNABIS BRAND LAUNCHES PREMIUM AND LIMITED BC SELECTS LINE AND UNVEILS NEW STRAIN "SPRITS 26", ELEVATES CRAFT PORTFOLIO WITH MODERN BLUE DREAM RELEASE

Tilray Brands Inc.'s premium craft cannabis brand Broken Coast is launching BC Selects, a new limited-edition line of premium cannabis flower that features unique phenotypes from its proprietary genetic library. The first strain in this series, Sprits 26, is now available exclusively in British Columbia, underscoring Broken Coast's dedication to precision and excellence in craft cannabis production.

BC Selects exemplifies Broken Coast's highest standard of phenotype selection, providing consumers with access to small-batch, non-irradiated flower selected for their exceptional qualities, including dense cola structure, abundant trichomes and pronounced terpene profiles. Each release in this series will be exclusive and limited, underscoring Broken Coast's commitment to prioritizing quality over quantity.

Sprits 26 (the 26th phenotype from a Spritzer lineage) delivers a balanced hybrid experience with a minty, earthy profile and a sweet, gassy finish. It features 28 to 34 per cent THC, 2 to 5 per cent terpene content and dominant terpenes including nerolidol, caryophyllene and geranyl acetate. Available in 3.5-gram whole flower, Sprits 26 sets the tone for future BC Selects product drops.

Alongside the BC Selects debut, Broken Coast is introducing a modern expression of Blue Dream in seven-gram whole flower and three-by-0.5-gram preroll formats. This pheno-hunted, small batch version of the iconic cultivar preserves its classic sweet blueberry and herbal notes while delivering contemporary consistency and structure through Broken Coast's hallmark indoor, hand trimmed, slow cured process.

"BC Selects is about pushing the boundaries of craft," said Blair MacNeil, president, Tilray Canada. "By curating the most exceptional phenotypes from hundreds of in-house genetics, we're giving consumers access to strains that truly represent the pinnacle of Broken Coast's cultivation expertise."

Products will be available through authorized retailers and provincial online stores beginning this month; availability and formats vary by province.

About Broken Coast

Broken Coast is raising the standard for craft cannabis through the relentless pursuit of purity. It is late nights. It is long days. It is an incurable obsession with pursuing the purest, most quintessential expression of the plant that began in 2013 on the pristine coast of Vancouver Island and continues to inspire the company every single day.

For Broken Coast, striving for purity is not a sprint -- it is an infinite marathon. It believes patience is a virtue and it knows real quality cannot be rushed. That is why Broken Coast takes its time phenohunting through thousands of plants, unsatisfied until it discovers the most exceptional expressions of genetics. It is why Broken Coast monitors its grow rooms for temperature, airflow, nutrition and humidity. And why it adheres to strict procedural and environmental protocols to maximize purity, quality and customer satisfaction.

This uncompromising, unrelenting pursuit ensures it grows big, beautiful buds that deliver quality you can see, smell and taste. Creating pristine, high-quality cannabis takes care and time, which is why Broken Coast takes its in the pursuit of purity.

About Tilray Brands Inc.

Tilray Brands is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness and entertainment, elevating lives through moments of connection. Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.

We seek Safe Harbor.