Mr. Rajnish Ohri reports
FRESH FROM THE U.S., BREWDOG UNLEASHES ICONIC AMERICAN CRAFT BEERS ACROSS THE U.K.
Scottish brewer BrewDog
by
Tilray Brands Inc. is celebrating the highly anticipated United Kingdom launch of 24 Tilray-owned American craft beers, bringing some of the most iconic and recognizable U.S. craft brands across the United Kingdom beginning this week. Launching exclusively through BrewDog initially, the collaboration marks the first step in a broader strategy to expand Tilray's American craft beer portfolio across additional retail, grocery and on-trade channels throughout the United Kingdom and Europe over time.
As a long-time champion of great craft beer, BrewDog will serve as the gateway for United Kingdom consumers to discover these authentic American craft beer styles, fresh from the United States, primarily available on draught in all BrewDog bars and direct to consumers through the BrewDog website. This introduction signifies the expansion of BrewDog's offering beyond its own-brewed portfolio, with the ambition to roll out the craft brands further into United Kingdom grocery and on trade, eventually brewing at BrewDog's home of craft beer, in Ellon.
Rajnish Ohri, president, international, Tilray Brands, stated: "Launching Tilray's American craft beer brands across BrewDog's U.K. platform is a major milestone in our global beverage strategy. We are bringing some of the most widely known American craft beers in the U.S. to new consumers internationally through a powerful retail and distribution platform. This is just the beginning. We see significant long-term opportunity to continue expanding our craft beverage portfolio globally across beer, spirits, non-alcoholic beverages and ready-to-drink categories as we build a scaled international beverage business."
Lauren Carrol, chief commercial officer of BrewDog, added: "BrewDog has always championed great craft beer and bold innovation. Bringing these authentic American craft brands to the U.K. expands choice for consumers, introduces exciting new beer styles and reinforces BrewDog's role at the centre of craft beer culture. With an established distribution network and strong consumer reach, BrewDog is well positioned to scale premium American craft beer brands across the U.K. We've carefully curated this portfolio to deliver the brands, styles and flavour profiles we believe will resonate most with U.K. drinkers -- from engaged craft beer fans to consumers discovering the category for the first time. This is what we do best -- delivering quality liquid to people that love beer -- and, with the support of Tilray, we're excited to establish a place for great-tasting authentic American craft beer in the U.K. market."
Arriving directly from U.S. breweries on Thursday, June 11, 2026, in time for an epic summer of sport, the launch of these fresh, authentic brews, curated by BrewDog, marks the first time many of them will be available to the United Kingdom market. The lineup includes the following.
Sweetwater Brewing Company
-- a collection of six fruity IPAs (India pale ales) and American-style lagers, brewed in Atlanta:
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420 Extra Pale Ale (5.7 per cent ABV (alcohol by volume));
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Atlanta's OG IPA (6.3 per cent ABV);
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G13 Hazy IPA (6 per cent ABV);
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American Lager (4.5 per cent ABV);
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Ice Cold Phatty -- High Gravity Lager (7 per cent ABV);
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Goin Coastal -- Pineapple IPA (6.1 per cent ABV).
10 Barrel Brewing Co.
-- four American IPAs, a double IPA and Japanese-style lager from Oregon:
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Always Down Double IPA (9 per cent ABV);
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Apocalypse West Coast IPA (6.8 per cent ABV);
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Cloud Mentality Hazy IPA (7 per cent ABV);
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Money Cat Japanese-Style Lager (4.8 per cent ABV);
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Camp Colide Northwest IPA (5 per cent ABV);
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Juicy Drama Imperial IPA (9 per cent ABV).
Montauk Brewing Co.
-- two high-quality approachable craft ales, from a premium lifestyle craft beer brand, established in Montauk, N.Y.:
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Wave Chaser IPA (6.4 per cent ABV);
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Summer Ale (5.5 per cent ABV).
Shock Top --
a refreshing Belgian-style wheat beer offering an escape from the mundane:
- Belgian White Wheat Beer (5.2 per cent ABV).
Terrapin Beer Co.
-- two high-octave double IPAs and a Czech-style Pilsner from Georgia:
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Imperial Hopsecutioner Killer Double IPA (9.8 per cent ABV);
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Imperial Luau Krunkles - Passion Fruit - Orange - Guava Double IPA (9 per cent ABV);
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Sound Czech -- Czech-style Pilsner (5.2 per cent ABV).
Blue Point Brewing Co
. -- welcomes its flagship Toasted Lager and Summer Ale, also from New York:
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Summer Ale (4.5 per cent ABV);
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Toasted Lager (5.5 per cent ABV).
Green Flash Brewing Co.
-- the pioneering benchmark for West Coast IPA:
- West Coast IPA (7 per cent ABV).
Alpine Beer Company
-- this small-town Californian brewery introduces two 7 per cent ABV IPAs:
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Nelson IPA (7 per cent ABV);
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Duet IPA (7 per cent ABV).
Runner's High Brewing Company -- Golden Wheat, a naturally crafted non-alcoholic brew:
- Golden Wheat (less than 0.5 per cent ABV).
Initial research shows the appeal for authentic craft beer fresh from the United States is there. A BrewDog study identified over 50 per cent of beer drinkers find the new brands either very appealing or somewhat appealing, particularly for drinkers aged 18 to 34, with the new styles delivering even higher levels of appeal with existing craft beer drinkers.
To celebrate the launch, BrewDog bars across the United Kingdom will serve curated U.S. Beer Flights featuring four one-third-pint pours for 12.95 British pounds, giving drinkers the chance to explore some of America's well-known craft beer styles in one experience. Supported by high-energy in-bar activations tied to the summer's biggest sporting moments, including the World Cup and Independence Day celebrations, BrewDog is set to become the destination for fans looking to discover authentic American craft beer culture this summer.
About BrewDog
BrewDog
has always had one mission: making people as passionate about great beer as it is.
From iconic classics such as Punk IPA to crowd-pleasers such as Lost Lager and Wingman to boundary-pushing innovations such as NanoDog, BrewDog has been brewing bold, distinctive beers since 2007.
Born in Scotland and built by a passionate community of beer lovers, BrewDog has grown into one of the world's most recognizable craft beer brands, with a global presence spanning breweries, bars and distribution across multiple international markets. BrewDog's future will continue to be shaped by the three things that matter most: people, planet and beer.
About Tilray Brands
Inc.
Tilray Brands is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness and entertainment, elevating lives through moments of connection. Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.
We seek Safe Harbor.
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