Ms. Lauren Carrol reports

BREWDOG UNWRAPS ITS 2026 ADVENT CALENDAR

Scottish craft brewer BrewDog, by Tilray Brands Inc., has unveiled its 2026 advent calendar, a 24-day countdown bringing together returning headliners and a line-up of limited-edition seasonal brews. Priced at 51.99 British pounds, the calendar goes on preorder from Sept. 7, 2026, at the BrewDog website, with a wait-list open now for those who want to be first to know.

Behind the doors sit 24 beers spanning BrewDog's best-known names and a wave of new and seasonal releases, including Punk IPA, Lost Lager, Hazy Jane, Wingman, Elvis Juice, Hazy Jane Tropical, Juice Shack, Palm Break, Emerald Daze and many more. Every calendar also includes a brand new Harmony glass, exclusive to this year's edition and made to keep long after the last beer has gone.

Among the seasonal line-up, three releases stand out:

• Hoppy Christmas (6.0-per-cent ABV (alcohol by volume)) -- everyone's festive favourite: Buckle up for this seasonal Simcoe sled ride: a fruity festive fellow delivering an all-out Blitzen of citrus flavour by the sack load, with citrus and tropical fruit on the nose, tangy citrus, papaya and pineapple across the palate, all resting on a firm malty base. A happy but bitter end awaits.
• Jingle Juice (5.2-per-cent ABV) -- forget sleigh bells, this is a hop hit with naughty-list energy: Tropical hops give juicy pineapple with a sticky edge, rolling into Seville orange and apricot warmth, like mulled fruit for the hazy beer crowd.
• Cocoa Reserve (8.0-per-cent ABV) -- a decadent chocolate vanilla stout loaded with layers of roasted hazelnut, smooth vanilla and rich cocoa: Backed by a deep malt bill delivering notes of dark toffee, caramel and freshly baked goodies, malted oats bring a velvety mouth feel while Columbus hops keep things balanced with a subtle earthy bite.

Lauren Carrol, chief commercial officer at BrewDog, said: "Christmas wouldn't be Christmas without a countdown, and this year we wanted to really sprinkle some BrewDog magic. We've taken the artwork straight off our bar walls and brewery floor and put it on the calendar itself, so it's not just what's inside that's special this year; it's the whole thing. Twenty-four days, 24 craft beers and hopefully 24 small reasons to love Christmas a little bit more."

This year's box design has been newly illustrated, taking its cues from BrewDog's bars and brewery taps. The calendar is one to add to the wish list early -- an easy tick for partners, dads, brothers, friends or anyone who always says they do not want anything.

Craft beer fans who get in early are also in for a treat between Sept. 7 and Oct. 11, 2026: They will receive a 10-British-pound voucher to spend on a subsequent on-line order. The offer is open to United Kingdom residents aged 18 or over, carries a 30-British-pound minimum spend excluding delivery and is valid on the BrewDog United Kingdom on-line shop until Dec. 31, 2026.

About BrewDog

BrewDog has always had one mission: making people as passionate about great beer as it is. From iconic classics like Punk IPA to crowd-pleasers like Lost Lager and Wingman to boundary-pushing innovations like NanoDog, BrewDog has been brewing bold, distinctive beers since 2007. Born in Scotland and built by a passionate community of beer lovers, BrewDog has grown into one of the world's most recognizable craft beer brands, with a global presence spanning breweries, bars and distribution across multiple international markets. BrewDog's future will continue to be shaped by the three things that matter most: people, planet and beer.

About Tilray Brands Inc.

Tilray Brands is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness and entertainment, elevating lives through moments of connection. Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.

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